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Transforming Search Engine Marketing at Ask.com

Mohit Sati (Ask.com)
Sponsored
Ballroom G
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Search Engine Marketing (SEM) is an important revenue opportunity for Ask.com, planned to nearly double in 2014. Fueled by growth and acquisitions such as About.com and Investopedia.com, the keyword portfolio is targeted to grow by 90x through 2014.

SEM Analytics at Ask.com involves tens of millions of bid/cost metrics captured daily, hundreds of millions of keywords in the portfolio, and billions of cost metrics stored over time.

Learn how Ask.com manages its keyword portfolio for Search Engine Marketing with InfiniDB to deliver:

  • Real-time access to the data
  • Cost savings
  • Enable new analytic insights
  • Provide access to new business opportunities
  • Reduced operational overhead

This session is sponsored by InfiniDB

Mohit Sati

Senior Manager, Data and Analytics, Ask.com

Mohit Sati is a Senior Manager, Data and Analytics at Ask.com with Search Engine Maketing (SEM) group. Mohit is responsible for building solutions using InfiniDB and Apache Hadoop ecosystem including HDFS, Hive and Pig. Mohit has extensive experience in both SQL and NoSQL databases. In addition, Mohit’s team also provides solutions using MySQL and Redis. He holds an MBA in Marketing from Santa Clara University