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Building the Next Generation Data Architecture with Hadoop, Data Warehouse & Data Discovery Platform

Bill Franks (Teradata Corporation)
Ballroom G
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Digital data from customer interactions, sensors, machine logs is growing at exponential rates. You now have more information about your business, customers, prospects, influencers, and competitors than ever before. But how do you cost-effectively harness this data? How do you apply data science to discover and apply new insights to your business bottom-line?

High performing companies have already tapped the data deluge for competitive advantage. They are building a best-in-class enterprise data architecture optimized for big data analytics across the organization that helps business users unleash the value of ALL the data available. Attend this session to learn how you can take advantage of the new economics of data. This session will present examples of how leading organizations are evolving their enterprise data architectures to bring together the Data Warehouse, Hadoop & Data Discovery Platforms so All Users can benefit from ALL Analytics on ALL Data.

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Bill Franks

Chief Analytics Officer, Teradata Corporation

Bill Franks is chief analytics officer for Teradata, providing insight on trends in the analytics and big data space, and helping clients understand how Teradata and its analytic partners can support their efforts. In addition, Bill is a faculty member of the International Institute for Analytics and the author of the book Taming the Big Data Tidal Wave (John Wiley & Sons, Inc., April 2012).

He is also an active speaker and blogger. Bill’s focus has always been to help translate complex analytics into terms that business users can understand, and to then help an organization implement the results effectively within their processes. His work has spanned clients in a variety of industries for companies ranging in size from Fortune 100 to small non-profit organizations. Learn more about Bill at