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People are Data Too

Farrah Bostic (The Difference Engine)

Mission City
Average rating: ****.
(4.23, 26 ratings)

We feel safer in big numbers, and we believe that numbers don’t lie. But numbers don’t actually speak for themselves – people speak for them. The interpretive layer matters – research is not design, but design is nothing without research. And when we’re really trying to understand the how, the why, and the why not; when we need to inspire creative solutions and anticipate user needs, we need to talk to real people, even if it means we only talk to a few of them, and even when they might be “lying”.

Photo of Farrah Bostic

Farrah Bostic

Founder, The Difference Engine

Farrah Bostic is the founder of the Difference Engine, which she created based on her belief that deep understanding of customer needs is essential to growing businesses through great products and services. Farrah has honed her customer-centric insights as an advisor to some of the world’s most respected brands, including Apple, Microsoft, Disney, Samsung, and UPS. Previously, she began her career as a creative and then went on to be a strategist at leading agencies, including Wieden+Kennedy, TBWA\Chiat\Day, Mad Dogs & Englishmen, and Digitas, where she was group planning director and mobile strategy lead; she also ran innovation as a partner at Hall & Partners and developed digital tools for online qualitative research as SVP of consumer immersion at OTX.