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Social Data Intelligence: Integrating Social and Enterprise Data for Competitive Advantage

Susan Etlinger (Altimeter Group)
Data Driven Business
Ballroom CD
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Slides:   1-PDF 

Social media has proliferated across enterprise-class organizations, yet social data are still largely isolated from business-critical enterprise data collected from Customer Relationship Management (CRM), Business Intelligence (BI), market research, and other sources. Join industry analyst Susan Etlinger as she demonstrates how leading brands are deriving actionable intelligence from a holistic view of social and enterprise data, the challenges and opportunities in doing so, and the criteria required to achieve social data intelligence maturity.

Photo of Susan Etlinger

Susan Etlinger

Industry Analyst, Altimeter Group

Susan Etlinger is an industry analyst at Altimeter. Her research focuses on the impact of artificial intelligence, data, and advanced technologies on business and culture and is used in university curricula around the world. Susan’s TED Talk, “What do we do with all this big data?,” has been translated into 25 languages and has been viewed more than 1.2 million times. She’s a sought-after keynote speaker and has been quoted in such media outlets as the Wall Street Journal, the BBC, and the New York Times.