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Making Data Human

Shelley Evenson (Fjord)
Design
GA Ballroom K
Average rating: ***..
(3.00, 6 ratings)
There has been lots of movement towards a future where decisions are made for us based on our data. On the one hand, this is appealing: technology taking on tasks and making simple choices to free up our time for the things we enjoy more. On the other hand, when brands use data in ways that seem to invade privacy or creep us out, there are issues surrounding trust, ownership, and value. How can brands utilize big data in ways that are appropriate, build trust and loyalty, and most importantly, help people to live better lives? How do you deliver delight and help people spend more time on the things that matter to them? In service design, we aim to build relationships between people and the products and services they use that are grounded in an understanding of the people and their needs and contexts. This talk by Shelley Evenson, Executive Director of Organizational Evolution at Fjord, will outline the key tenets of designing for big data: the difference between using personal or aggregate data, how to identify and utilize data patterns, how to build trust, and ways to deliver ongoing value at the right moments.
Photo of Shelley Evenson

Shelley Evenson

Executive Director, Organizational Evolution, Fjord

Shelley Evenson is currently Fjord’s Executive Director of Organizational Evolution, leading Fjord’s initiatives to grow talent and advance innovative knowledge sharing practices across the company. She is also the co-founder of the International Service Design Network and works with Fjord’s global teams to deepen their skills and expertise by bringing groundbreaking service design practices to client projects. Previously, Shelley was a Research Manager in Design and User Experience at Facebook and a Principal User Experience Designer and Manager for Microsoft. She was also an Associate Professor in the School of Design at Carnegie Mellon University.

A contributor to several books and articles on service, interaction and design strategy, Evenson is a frequent speaker at events including the AIGA’s Design Conference, IA Summit, IIT’s Design Research Conference, IxDA, and the Service Design Network conference.