Tuesday, February 11
9:00am - 5:00pm
Strata’s Data-Driven Business Day focuses on how to solve some of today’s thorniest business problems with big data, new interfaces, and the advent of ubiquitous computing.
In a day of thought-provoking presentations and fast-paced panels, we’ll tackle how big data is challenging some of the underlying models of business strategy. Past DDBD sessions have looked at fundamental issues, including:
Smart companies can’t run on anecdotes and gut instinct. But they also can’t follow the data without understanding their business ecosystem or the realities of their current state. They have to strike a balance between the arrogance of opinion and the myopia of a rigid adherence to metrics alone. Rather than data-driven, they need to be data-informed.
This year, we’ll focus on actually producing change. While big data can inform business, if it isn’t tied to an organization’s goals, objectives, and culture, it won’t have an impact. We might think ourselves rational creatures, but as individuals or organizations, most of our decisions are made through moral reasoning, quick-reaction instinct, and guts. That’s orthogonal to the data-driven model, and these two worlds—the rational, scientific mind and the instinctive, quick-to-judge heart—are about to collide in the boardroom.
Big Data is teetering at the apex of Gartner’s hype curve. Soon, we’ll realize it isn’t a panacea; that while it upends many business assumptions, it must deal with traditional obstacles to business—scale, culture, and span of control.
It’s a packed lineup of sought-after speakers, real-world case studies, and strategic discussions you can’t afford to miss. If you’re an executive, entrepreneur, manager or innovator, DDBD gives you the tools you need to reap the big data harvest—getting not just more information, but more of what really matters: business results.
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