Strata 2013 Keynotes

Cecilia Bouras

Cecilia Bouras, Western UnionVP, Global Business Intelligence, Market & Customer Insights

Cecilia Stewart is Vice President, Global Business Intelligence, Market & Customer Insights at The Western Union Company (NYSE: WU), a leader in global payment services.

Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. Western Union services are offered through a combined network of more than 500,000 agent locations in 200 countries and territories. In 2011, Western Union completed 226 million consumer-to-consumer transactions worldwide, moving US$73 billion of principal between consumers.

As leader of the global business intelligence function at Western Union, Cecilia is responsible for the design and delivery of market and competitive intelligence, leveraging big data capabilities. She leads the charge in how... Read More.

8:55am Thursday, 02/28/2013
In this key note, we will explore some of the challenges of big data operating in a truly global context.
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Location: Mission City Ballroom
Dave Campbell

Dave Campbell, MicrosoftTechnical Fellow

David Campbell is a Microsoft Technical Fellow whose present role is Vice President of Product Development for the SQL Server product suite.

David graduated with a Master’s Degree in Mechanical Engineering (Robotics) from Clarkson University in 1984 and began working on robotic workcells for Sanders Associates – later a division of Lockheed Corporation. In 1990 he joined Digital Equipment Corporation where he worked on their Codasyl database product DEC DBMS as well as their relational database product; Rdb.

Upon joining Microsoft in 1994, David was a developer and architect on the SQL Server Storage Engine team that was principally responsible for rewriting the core engine of SQL Server for SQL Server Version 7.0.

At Microsoft, he has held numerous... Read More.

9:05am Thursday, 02/28/2013
Microsoft keynote, featuring Dave Campbell, Vice President of Product Development for the SQL Server product suite.
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Location: Mission City Ballroom
Eric Colson

Eric Colson, Stitch FixChief Algorithms Officer

Eric Colson is Chief Analytics Officer at a Stitch Fix. For more than 18 years, he has led data-oriented teams that span algorithms & machine learning, Big Data & data warehousing, and analytics & business intelligence. Prior to Stitch Fix Colson was Vice President of Data Science & Engineering at Netflix. He holds degrees in Information Systems and Economics.

9:15am Wednesday, 02/27/2013
Many companies have figured out how to generate incremental value through the use of recommendation engines. As such, the underlying algorithms are considered a valuable asset. But what happens when a company’s entire business model rests on its ability to get relevant products in front of the customer? When this happens you see a massive commitment to algorithms, data, and data scientists.
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Location: Mission City Ballroom
Kate Crawford

Kate Crawford, Microsoft ResearchPrincipal Researcher

Kate Crawford is a Principal Researcher at Microsoft Research in Cambridge, MA, and a Visiting Professor at the MIT Media Lab, in the Center for Civic Media. Prior to moving to Boston, Kate was an Associate Professor and Deputy Director the the Centre for Journalism and Media Research Centre at the University of New South Wales.

For ten years, Kate Crawford has published widely on the social, political and cultural practices that surround and inform media technologies. She has conducted large-scale studies of mobile and social media use at sites around the world, including India, the US and Australia. Her book on technology, culture and generational critique, ‘Adult Themes’, won the Manning Clark Cultural Award. Her current projects include the politics of big data,... Read More.

9:45am Thursday, 02/28/2013
Big data gives us a powerful new way to see patterns in information - but what can't we see? When does big data not tell us the whole story? This talk opens up the question of the biases we bring to big data, and how we might work beyond them.
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Location: Mission City Ballroom
Alistair Croll

Alistair Croll, Solve For InterestingFounder

Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he cofounded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival, and is the chair of O’Reilly’s Strata Data Conference. He has written several books on technology and business, including the best-selling Lean Analytics. Alistair tries to mitigate his chronic ADD by writing... Read More.

8:45am Thursday, 02/28/2013
Program Chairs, Edd Dumbill and Alistair Croll, welcome you to the second day of keynotes.
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Location: Mission City Ballroom
8:45am Wednesday, 02/27/2013
Strata Program Chairs, Edd Dumbill and Alistair Croll, welcome you to the first day of keynotes.
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Location: Mission City Ballroom
Kenneth Cukier

Kenneth Cukier, The EconomistSenior Editor

Kenneth Cukier is a senior editor overseeing data and digital products of the Economist. Previously, he was the paper’s Tokyo correspondent and before that, its technology correspondent in London. Kenneth is the coauthor of the award-winning book Big Data: A Revolution that Transforms How We Work, Live and Think, a New York Times bestseller that has been translated into over 20 languages, as well as a regular commentator in the media on business and technology and a frequent public speaker on trends in big data.

4:50pm Thursday, 02/28/2013
As big data makes inroads into all aspects of society, how governments regard the technology will be critical for its success. If the past is a guide, the state will embrace big data for its own uses (both good and ill). It will recognize that its authority is threatened and lash out
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Location: Mission City Ballroom
Joydeep Das

Joydeep Das, SAPVP, Product Management, SAP HANA & Data Management Portfolio

Joydeep has worked in the enterprise software industry for over 20 years in leadership roles in engineering and product management. As an engineer, he led several R&D projects building enterprise DBMS products at Sybase and Informix. In his product management role, he currently leads and manages SAP’s HANA In-memory DBMS and Sybase branded data management portfolio with a focus on big data analytics and transaction processing segments. Joydeep is a frequent speaker at tradeshows, user conferences, customer presentations, and webcasts. Joydeep has also authored several articles in leading publications.

9:30am Thursday, 02/28/2013
Hadoop and SAP HANA are taking the world by storm. SAP HANA is the fastest growing commercial database in the market, being adopted by the world’s top enterprises for real-time analytics and applications.
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Location: Mission City Ballroom
Yael Garten

Yael Garten, LinkedInDirector, Data Science

Yael Garten is director of data science at LinkedIn, where she leads a team that focuses on understanding and increasing growth and engagement of LinkedIn’s 400 million members across mobile and desktop consumer products. Yael is an expert at converting data into actionable product and business insights that impact strategy. Her team partners with product, engineering, design, and marketing to optimize the LinkedIn user experience, creating powerful data-driven products to help LinkedIn’s members be productive and successful. Yael champions data quality at LinkedIn; she has devised organizational best practices for data quality and developed internal data tools to democratize data within the company. Yael also advises companies on informatics methodologies to transform high-throughput data into insights and is a frequent conference speaker. She holds a... Read More.

9:30am Wednesday, 02/27/2013
Data science for consumer internet products relies on our ability to effectively analyze and understand ubiquitous computing in terms of a holistic product experience, as individuals consume and create data on mobile and desktop devices in their day-to-day lives. I'll talk about mobile data science challenges — from product development to data-driven decision making.
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Location: Mission City Ballroom
Jeanne Harris

Jeanne Harris, Accenture

Jeanne Harris is the Global Managing Director of Information Technology Research and Executive Research Fellow at the Accenture Institute for High Performance in Chicago. Jeanne leads the Institute’s global research agenda, which currently includes data monetization strategies, embedding Big Data analytics, and understanding and exploiting digital experiences. She is co-author of “Competing on Analytics: The New Science of Winning” and “Analytics at Work: Smarter Decisions, Better Results” from Harvard Business School Press. She is on the faculty of Columbia University and is the recipient of Consulting Magazine’s Women Leaders in Consulting Award for Lifetime Achievement in 2009.

9:50am Wednesday, 02/27/2013
How must big companies evolve in order to realize big value from big data? Investing in data, technology and data scientists is just a first step.
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Location: Mission City Ballroom
James Hendler

James Hendler, RPIprofessor

James Hendler is the Tetherless World Professor of Computer and Cognitive Science, and the Head of the Computer Science Department at Rensselaer. He is also a faculty affiliate of the Experimental Multimedia Performing Arts Center (EMPAC), serves as a Director of the UK’s charitable Web Science Trust and is a visiting Professor at DeMontfort University in Leicester, UK. Hendler is the first computer scientist to serve on the Board of Reviewing Editors for Science. In 2010, Hendler was named one of the 20 most innovative professors in America by Playboy magazine and was selected as an “Internet Web Expert” by the US government.

9:15am Thursday, 02/28/2013
In this talk, we present the broad data challenge and discuss potential starting points for solutions. We illustrate these approaches using data from a "meta-catalog" of over 1,000,000 open datasets that have been collected from about two hundred governments from around the world.
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Location: Mission City Ballroom
Sasha Issenberg

Sasha Issenberg, The Victory LabJournalist/Author

Sasha Issenberg is the author of “The Victory Lab: The Secret Science of Winning Campaigns.” He is columnist for Slate and the Washington correspondent for Monocle, where he covers politics, business, diplomacy, and culture. He covered the 2008 election as a national political reporter in the Washington bureau of The Boston Globe, and his work has also appeared in New York, The New York Times Magazine, The Washington Monthly, Inc., The Atlantic, Boston, Philadelphia, and George, where he served as a contributing editor. His first book, The Sushi Economy: Globalization and the Making of a Modern Delicacy, was published by Gotham in 2007.

5:10pm Thursday, 02/28/2013
The Victory Lab presents a secret history of modern American politics, pulling back the curtain on the tactics and strategies used by some of the era's most important figures-including Barack Obama and Mitt Romney-with iconoclastic insights into human decision-making, marketing and how analytics can put any business on the road to victory.
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Location: Mission City Ballroom

Girish Juneja, IntelCTO and General Manager

Girish Juneja is CTO of Datacenter Software Division and General Manager of the Big data and Expressway software businesses. Girish has over 21 year experience in building software businesses, at Intel, as an entrepreneur and earlier at Verizon Telecommunications.

Prior to his current position, he was the Director of Application Security & Identity Products in the Software Services Division in SSG. In this role he was responsible for conceptualization, product development, sales & marketing of Intel Expressway software product line for Service Providers, ISVs, OEMs and select end-users. Girish also led the development of Identity software strategy for SSG that led to acquisition of Nordic Edge, development & launch of McAfee Identity Manager & Intel CloudSSO Identity-as-a-Service offering in collaboration with

... Read More.
9:25am Thursday, 02/28/2013
How software can transform human lives by bringing intelligence to wherever big data lives.
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Location: Mission City Ballroom
Nathan Marz

Nathan Marz, TwitterLead engineer

Nathan Marz is the lead engineer on Twitter’s Publisher Analytics team. He was previously the lead engineer at BackType before being acquired by Twitter in July of 2011.

Nathan is the author of numerous open-source projects relied upon by companies all around the world. These include Cascalog, ElephantDB, and Storm.

He has spoken about his work at conferences such as the Hadoop Summit, Strange Loop, Gluecon, Clojure/conj, and POSSCON. He writes a blog at

9:35am Thursday, 02/28/2013
Designing for human fault-tolerance leads to important conclusions on the fundamental ways data systems should be architected.
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Location: Mission City Ballroom
Jennifer Pahlka

Jennifer Pahlka, Code for AmericaExecutive Director

Jennifer Pahlka is the founder and executive director of Code for
America, which is dedicated to the idea that government can work for
the people, by the people, in the 21st century. She is an Ashoka
fellow, and received the Internet and Society Award from the Oxford
Internet Institute in 2012. Government Technology named her one of
2011’s Doers, Dreamers and Drivers in Public Sector Innovation and the
Huffington Post named her the top Game Changer in Business and
Technology the same year. She is known for her TED talk, Coding a
Better Government, and is a frequent speaker. Previously, she ran the
Web 2.0 and Gov 2.0 events for TechWeb, in conjunction with O’ReillyRead More.

9:45am Wednesday, 02/27/2013
Code for America fellows have been tackling not only the promise of data in America’s cities, but the reality of the challenges, for the past two years. In February 2013, six new fellows will be working on our hardest problem yet: using data to unclog the criminal justice system in Louisville and New York City. If the public sector can innovate using data, and results benefit us all.
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Location: Mission City Ballroom
Prasad Ram

Prasad Ram, GooruFounder and CEO

Prasad Ram (aka Pram) is the Founder and CEO of Gooru. While working at Google, Pram devised a prototype of a search engine for learning. What began as a “20% effort” evolved into a year-long pilot in India that included 1,000 students across 25 classrooms. Pram subsequently left Google to pursue Gooru as a non-profit education technology start-up in Silicon Valley with a mission to honor the human right to education.

Prior to founding Gooru, Pram worked as the head of Google R&D in India, CTO for Yahoo! India and research scientist at Xerox Research. He has led the development of many products such as Google Maps, News and Translate as well as many technologies in search, ad targeting, and digital rights management.... Read More.

9:40am Wednesday, 02/27/2013
More than ever before, students are using the Internet to study, leaving behind a trail of valuable data. How can we leverage this data to improve education?
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Location: Mission City Ballroom
John Schroeder

John Schroeder, MapR TechnologiesCEO and Co-Founder

John Schroeder founded MapR to address core limitations that were limiting the adoption of Hadoop and expand Hadoop capabilities to serve new business critical and real-time applications.
John has led companies creating innovative and disruptive business intelligence, database management, storage and virtualization technologies at early stage ventures through success as large public companies. John was previously CEO of Calista Technologies (Microsoft), CEO of Rainfinity (EMC) and Senior Vice President of products and marketing at Brio Technologies (BRYO).

9:25am Wednesday, 02/27/2013
The excitement about Big Data stems from the results: the impact on revenue, the decrease in costs, the Big gains in competitive advantage that result from Hadoop and HBase applications. This keynote provides insights into how the combination of scale, efficiency and analytic flexibility creates the power to expand the applications for Hadoop to transform companies as well as entire industries.
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Location: Mission City Ballroom
Rajat Taneja

Rajat Taneja, Electronic ArtsChief Technology Officer

Rajat Taneja is Chief Technology Officer of Electronic Arts, the world’s leading developer and publisher of interactive entertainment.

Mr. Taneja joined EA in October 2011 as CTO to drive critical technology decisions and investments for EA on a global basis. Before joining EA, Mr. Taneja spent 15 years at Microsoft where he most recently lead the division responsible for development and deployment of all commerce and transaction technologies across Microsoft’s connected services, including Xbox Live®, Windows Phone®, Windows Azure™, Microsoft® Office 365, Microsoft adCenter® and MSN®. In previous roles at Microsoft, Mr. Taneja was responsible for leading the company’s online digital advertising platforms and its first business online service offering.

Prior to Microsoft, Mr. Taneja held roles at Digital Equipment Corporation and Wipro Information... Read More.

8:55am Wednesday, 02/27/2013
In this talk, EA CTO Rajat Taneja will dive in to the challenges and complexities facing the gaming industry, how to harness the power of data and share examples of how technologies like machine learning and predictive analytics have been put in place to improve the customer experience.
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Location: Mission City Ballroom
Edd Wilder-James

Edd Wilder-James, GoogleOpen Source Strategist, TensorFlow

Edd Wilder-James is a strategist at Google, where he is helping build a strong and vital open source community around TensorFlow. A technology analyst, writer, and entrepreneur based in California, Edd previously helped transform businesses with data as vice president of strategy for Silicon Valley Data Science. Formerly Edd Dumbill, Edd was the founding program chair for the O’Reilly Strata Data Conference and chaired the Open Source Software Conference for six years. He was also the founding editor of the peer-reviewed journal Big Data. A startup veteran, Edd was the founder and creator of the Expectnation conference management system and a cofounder of the Pharmalicensing online intellectual property exchange. An advocate and contributor to open source software, Edd... Read More.

8:45am Thursday, 02/28/2013
Program Chairs, Edd Dumbill and Alistair Croll, welcome you to the second day of keynotes.
Full Details
Location: Mission City Ballroom
8:45am Wednesday, 02/27/2013
Strata Program Chairs, Edd Dumbill and Alistair Croll, welcome you to the first day of keynotes.
Full Details
Location: Mission City Ballroom
Scott Yara

Scott Yara, Greenplum, a division of EMCSenior Vice President, Products and Co-Founder

In his role as SVP, Products, Scott is responsible for the Greenplum’s overall product development and go-to-market efforts, including engineering, product management, and marketing. Scott is a co-founder of Greenplum and was President of the company until Greenplum’s acquisition by EMC. Prior to Greenplum, Scott served as vice president for Digital Island, a publicly traded Internet infrastructure services company that was acquired by Cable & Wireless in 2001. Before Digital Island, Scott served as vice president for Sandpiper Networks, an Internet content delivery services company that merged with Digital Island in 1999. At Sandpiper, Scott helped to create the industry’s first content delivery network (CDN), a globally distributed computing infrastructure comprised of several thousand servers, and used by many of the industry’s... Read More.

9:05am Wednesday, 02/27/2013
Hadoop is the engine powering the Big Data era, an unstoppable force boasting massive investments and a rich ecosystem. But this is only the beginning: Hadoop has the potential to reach beyond Big Data and become the Foundation for Change, catalyzing new levels of business productivity and transformation. Hadoop will become the Foundation for Change.
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Location: Mission City Ballroom

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