John Santaferraro

John Santaferraro
VP of Solutions & Product Marketing, Actian Corporation

Website | @santaferraro

John Santaferraro is the Vice President of Marketing for Actian Analytics Platform. Prior to joining Actian, Santaferraro was an independent industry analyst in the business intelligence and analytics market. Before that he developed and executed a vertical market strategy for Hewlett Packard’s business intelligence group, focusing on energy, communications, retail, healthcare and financial services. At Hewlett Packard, he was also instrumental in helping establish the new business intelligence business group with a combination of solutions, products, and consulting. In 2000, John founded a marketing and sales consulting company, Ferraro Consulting, providing business acceleration strategy for technology companies. Along with business intelligence executive positions in Compaq Computers and Tandem Computers, Santaferraro co-founded a venture-backed, data warehouse startup company, Virtual Integration Technology, that was later sold to Teradata as SeeCommerce.

Sessions

Sponsored Sessions Ballroom H
John Santaferraro (Actian Corporation ), Walt Maguire (ParAccel)
ParAccel runs analytic queries 100x faster than Hive with much deeper SQL Support. Hear how companies are using analytic platforms for fast, interactive analysis on big data. Read more.

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