Rubén Lara Hernández

Rubén Lara Hernández
Head of User Modelling, Telefonica Digital

Website

Ruben Lara heads the user modelling area of Telefonica Digital, part of its Product Development and Innovation unit. He holds a PhD in computer science.

Sessions

DDBD Ballroom CD
Rubén Lara Hernández (Telefonica Digital), Michael Fishwick (Telefonica Digital)
Average rating: ****.
(4.33, 3 ratings)
Billions of mobile phones worldwide leave vast volumes of geolocated data traces on the networks of operators. We present smart steps, a product created by Telefonica to provide insights to retailers on footfall volumes and trends across entire countries, turning these billions of data points into information that enables businesses to make decisions like where to open a shop or opening times. Read more.

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