Eric Legrand
Marketing data analyst, Wells Fargo

@elegrand

Eric Legrand is a marketing scientist at Wells Fargo where he focuses on building tools to measure marketing performance. He has developed compelling analyses, visualizations, and dashboards that are used both by executives as well as operational managers. Previous to Wells Fargo Eric managed pricing and cost models at Niman Ranch, a leading natural meat company. Prior to Niman Ranch, he worked as a software developer at a number of start-ups that are no longer with us. Eric studied mathematics and philosophy at Wheaton College, IL, received a certificate in Management Science and Engineering at Stanford, and is currently working on an MS in Predictive Analytics at Northwestern University. Eric lives with his wife and daughter in San Francisco, CA.

Sessions

Design Ballroom CD
Eric Legrand (Wells Fargo), Dana Zuber (Wells Fargo)
Average rating: **...
(2.33, 3 ratings)
This session explores applications of Shneiderman’s mantra for visual data analysis (overview first, zoom and filter, then details-on-demand) as a framework in the context of three complex analytical applications at Wells Fargo: (1) Analytics process, (2) Interactive meeting facilitation and (3) Dashboard design. Read more.

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