Designed for Insight: Principles of Big Data Design

Design Ballroom CD
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Understanding data to make meaningful business decisions is a difficult task. Big data has made this task even more challenging. Traditional user models for analytic applications break under the strain of ever increasing data volumes and unstructured data formats. Whether the user is a business user or an IT user, with today’s data complexity, there are a number of design principles that are key to achieving success. Hear how to approach product designing for today’s data challenges and meet new user expectations for fast and timely insights at scale.

Photo of Douglas van der Molen

Douglas van der Molen

ClearStory Data

Doug VanderMolen is Chief UX Architect of ClearStory Data. Before joining ClearStory Data, Doug led the user experience for Google Analytics, Google AdWords and other Google Ads products. Doug’s designs have helped millions of people intuitively understand and utilize data to make key decisions. Prior to Google, Doug was a key member of the team at MeasureMap, which was acquired by Google in 2006. He received his Masters of Design from the Institute of Design.


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