Four Pillars of Effective Visualizations

Design Ballroom CD
Average rating: ***..
(3.83, 6 ratings)

This talk discusses the broad design considerations necessary for effective visualizations. Attendees will learn what’s required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process.

To be most effective, a visualization must have, in this order:

  1. Purpose (Why are we creating this visualization? Who is it for?)
  2. Content (What data matters? What relationships matter?)
  3. Structure (How do we best reveal those data and relationships?)
  4. Formatting (How does it look & feel? How will it be consumed?)

This talk will define these four pillars, reveal why they must be selected in this order, and discuss the importance and impact each has on your visualization.

Photo of Noah Illinsky

Noah Illinsky

Amazon Web Services

Noah Iliinsky is a senior UX architect with Amazon Web Services. Noah strongly believes in the power of intentionally crafted communication and has spent the last decade researching, writing, and speaking about best practices for designing visualizations, informed by his graduate work in user experience and interaction design. Most recently, he worked on Amazon QuickSight. Noah is the coauthor of Designing Data Visualizations and technical editor of, and a contributor to, Beautiful Visualization, both published by O’Reilly Media. He is also a frequent speaker for both industry and academia. Noah holds a master’s degree in technical communication from the University of Washington and a bachelor’s degree in physics from Reed College.

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