Big Data. in a Really Big World!

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The complexity of decision sciences in a global marketplace is a daunting challenge multi-national brands and organizations have to grapple with. The much talked about information explosion has been uneven geographically. Availability of actionable information and policy surrounding use of this data varies considerably across continents and emerging economies. As practitioners, our ability to develop and deploy information based strategies across markets has been inconsistent, and will continue to be so in the near future. In this key note, we will explore some of the challenges of big data operating in a truly global context.

Photo of Cecilia Bouras

Cecilia Bouras

Western Union

Cecilia Stewart is Vice President, Global Business Intelligence, Market & Customer Insights at The Western Union Company (NYSE: WU), a leader in global payment services.

Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. Western Union services are offered through a combined network of more than 500,000 agent locations in 200 countries and territories. In 2011, Western Union completed 226 million consumer-to-consumer transactions worldwide, moving US$73 billion of principal between consumers.

As leader of the global business intelligence function at Western Union, Cecilia is responsible for the design and delivery of market and competitive intelligence, leveraging big data capabilities. She leads the charge in how unstructured information is sourced, transformed into advanced predictive analytics and integrated into core decision processes in the global money movement and payments marketplace.

Prior to joining Western Union, Cecilia worked as Strategy consultant for McKinsey & Company and ran Strategic Planning for Latin American at DHL. Cecilia holds an MBA from the Tuck School of Business Administration at Dartmouth, is fluent in English and Spanish. A mother and wife, she currently lives in Colorado.


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