Strategies for Avoiding Big Privacy “Don’ts” with Personal Data

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Data on consumers is a valuable commodity in today’s marketplace. Privacy and marketing laws as to a company’s obligations on data collection, use, and disclosure are changing rapidly, and failing to remain up to date and having a solid understanding of how the laws affect personal data assets can often result in media exposes, regulatory investigations, Congressional hearings, lawsuits, and risky contract terms with business partners. Time invested in “privacy by design” compliance at the outset is the best insurance policy to avoid what could be expensive and embarrassing situations down the road.

This proposed session, presented by privacy and advertising law attorney Alysa Z. Hutnik of Kelley Drye & Warren LLP, will include the following topics of discussion:
- Case studies of privacy enforcement and litigant activity
Privacy Law landscape
— Practical tips to avoid becoming a target of scrutiny for privacy business practices

Strata Conference attendees will want to attend this session because managing the legal boundaries is critical to managing personal data responsibly. But with this serious potential for costly privacy mishaps, where should companies begin? Ms. Hutnik will break down the compliance obligations and provide actionable steps to help companies avoid legal scrutiny at the start.

Ms. Hutnik is a previous speaker at the 2012 Where Conference Location Marketing Boot Camp where she spoke on the top privacy issues for location companies. She will bring this experience plus a diversity of perspective to the Strata conference, based on her work in an industry comprised primarily of men. She is ranked nationally in the area of privacy and data security law by such directories as Chambers USA and US Legal 500 for the past several years, and was also ranked as a top global expert on data and privacy protection in Computerworld’s list of best privacy advisers. More information about her professional background is included below.

Photo of Alysa Z. Hutnik

Alysa Z. Hutnik

Kelley Drye & Warren LLP

Alysa Z. Hutnik is a partner in the Advertising & Marketing and Privacy & Information Security practices at Kelley Drye & Warren LLP in Washington, D.C. Her practice includes representing clients in all forms of consumer protection matters, from counseling to defending regulatory investigations and litigation. Her specific focus is on privacy, data security, and advertising law, including unfair and deceptive practices, electronic and mobile commerce and data sharing. Ms. Hutnik is past chair of the ABA’s Privacy and Information Security Committee (Section of Antitrust), the co-chair of the Section’s 2011 Consumer Protection Conference, and was the editor-in-chief of the ABA’s Data Security Handbook, a practical guide for data security legal practitioners. For more information, visit, subscribe to the “”: blog, or find Kelley Drye on Facebook.


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