Sociometric Badges: Using Wearable Sensors to Change Management

Connected World Ballroom F
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I will discuss how a wearable sensing platform, the Sociometic Badge, allows us to measure and analyze human behavior in real-world settings at an unprecedented level of detail. The Sociometric Badge uses social signals derived from vocal features, body motion, and relative location to capture individual and collective patterns of behavior. Building on these features, we’re able to precisely measure face-to-face interaction, conversational time, physical proximity to other people, and physical activity levels. Through a series of studies, we show how we can use the badges to measure persuasiveness, interest levels, and social support. Finally, we detail how we have used the badges in real companies to transform organizational design and deepen our scientific understanding of management.

Photo of Ben Waber

Ben Waber

Sociometric Solutions

Dr. Ben Waber is the president and CEO of Sociometric Solutions, a management services firm that uses social-sensing technology to drive innovative transformation services. He is also a visiting scientist at the MIT Media Lab, and he was previously a senior researcher at Harvard Business School. He received his Ph.D. from MIT for his work with Alex “Sandy” Pentland in the Human Dynamics group at the Media Lab. Waber’s work has been featured in major media outlets such as Wired, The Economist, and NPR. He has consulted for industry leaders such as LG, McKinsey & Company, and Gartner on technology trends, social networks, and organizational design. His book People Analytics was released by the Financial Times Press in 2013.

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