Committing to Recommendation Algorithms

Mission City Ballroom
This presentation will be streamed live.
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Recommendation algorithms have long been a valuable component of ecommerce. They drive incremental revenue by helping customers find what they are looking for. But a new shopping service is taking recommendations to the next level. Stitch Fix, with its disruptive business model, is betting big on algorithms, technology, and domain expertise to transform the way we shop. To Stitch Fix, recommendations represent more than incremental revenue; the company has oriented its entire business model around its ability to get relevant merchandise to its customers. They go beyond helping customers find what they are looking for; Stitch Fix helps customers find what is right for them. And, sometimes what’s right isn’t obvious until the customer has it in her hands.

In this talk you’ll learn how Stitch Fix approaches algorithms, acquires unprecedented data, and fuses analytics with human intuition – all the necessary ingredients to make this innovative business model work. The talk will inspire those with conceptual or aspirational knowledge of algorithms by showing what is possible. And, it will intrigue the experience data scientist by showing what has been done.

Photo of Eric Colson

Eric Colson

Stitch Fix

Eric Colson is Chief Analytics Officer at a Stitch Fix. For more than 18 years, he has led data-oriented teams that span algorithms & machine learning, Big Data & data warehousing, and analytics & business intelligence. Prior to Stitch Fix Colson was Vice President of Data Science & Engineering at Netflix. He holds degrees in Information Systems and Economics.


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