Data is Not a Business Model: Moving Knowledge to Action

DDBD Ballroom CD
Average rating: ***..
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Big data does not necessarily lead to big business outcomes. It is a rare business leader who even asks the biggest questions of what big data can do.

Everyone is looking for ways to define data as an asset that can be monetized. But data itself will never move the needle for the Fortune 1000. Data is a means to an end. The end is not just insight, or knowledge, or brief moments of wisdom (when marveling at gorgeous data visualizations). The end we seek is wise action.

Looking at examples from health care, advertising, open government, publishing, and financial services, I will contrast the current approaches of big data business models with a more innovative, scalable, and effective action-oriented approach.

I will outline the key pitfalls data geeks fall prey to, and how you are most certainly too smart for your own good when talking to us MBAs. I will show how your service can deliver evidence-based decision-making to the people that matter on the front lines, and at the highest levels of the organization. I will also show you how to design data services that get people to care about their jobs, and their contribution to their company goals.

This talk will help anyone who is tasked with determining how to get more business action out of data.

Photo of Jen van der Meer

Jen van der Meer

Reason Street

Jen is an innovation strategist at Luminary Labs, which helps companies make innovation real. A former Wall Street Analyst and Economist, and has held executive management roles at Organic, Frog Design. Jen was a Partner in Drillteam which was acquired by Dachis Group, where she served as EVP Services, Managing Director, overseeing service design, strategy consulting, and delivery. In addition to serving on the board of the Designers Accord, Jennifer writes and speaks on the topic of social business and sustainable design, and is an Adjunct Professor at NYU’s ITP school and SVA’s Products of Design.

Jen has a BA in comparative religion from Trinity College, and an MBA from HEC in Paris, and you can reach her @jenvandermeer.

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Picture of Jen van der Meer
Jen van der Meer
02/27/2013 12:29am PST

Hi Ed-

Thank you.

You should be able to download from this page if you are logged in, and there will be a video posted at some point.

Ed Unrau
02/26/2013 11:58pm PST

Insight trumps action, action trumps insight. Taking data to profit is where the tough thinking is. Never forget we are trying to increase revenue or reduce cost. Followed up with an appeal for data scientists to unite to solve the big problems. I loved this presentation. How do I download it and see it again?


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