Big Data for Enterprise IT Day

Tuesday, February 26
Great American Ballroom J
9:00am - 5:00pm
See the schedule

For CIOs, IT executives, and technology professionals, Strata's Enterprise Big Data day lays out the roadmap to get your organization up to speed on big data. In this all-day event, hear how to create a big data strategy, understand the issues of managing data, and learn how data science can be used powerfully in your organization.


Sponsored by: Data Direct Networks

In most companies, the brief for big data will be given to those who already have responsibility for IT, business intelligence or marketing. But what happens after the CEO hands you the big data portfolio? While many big data problems will be familiar, there are also unique challenges and opportunities.

This day-long program combines hard-to-find real-world experience with an independent perspective and deep data know-how. Join us for an essential big data strategy workshop, tailored for CIOs and enterprise IT professionals.


Martin Hall is co-founder, Chairman & Executive Vice President of Corporate Development at Karmasphere. He brings a strong entrepreneurial track record and a history of pioneering new Internet technologies and markets. Prior to founding Karmasphere, Martin was a founder of Aventail, a leading computer security company acquired by SonicWall. Prior to that, he was the founding CEO of Stardust, an Internet technology services company sold to Penton Media. Martin has chaired and participated in a number of industry groups including WinSock, Quality of Service, Internet Multicast and Wireless Multimedia Forums. He holds a Masters of Computer Science from Staffordshire University in Stafford, England.

Mark Madsen spent the past two decades working on analysis and decision support projects in many industries. He is the founder of Third Nature, a research and consulting firm focused on emerging technology and practices in analytics, BI and information management. Mark is also an award-winning former CTO and consultant who frequently speaks at US and European conferences.

Enterprise IT Day Schedule



Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

Media Partner Opportunities

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

Press and Media

For media-related inquiries, contact Maureen Jennings at

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