Speaker Slides
Related Resources

Data Jujitsu

Free Report Learn the art of turning data into product with this new approach by acclaimed data scientist DJ Patil.

Designing Great Data Products

Free Report Learn how to build great data products with this detailed guide to the Drivetrain Approach.

Planning for Big Data

Free Report A handbook for CIOs & managers, this reports outlines big data technologies and creating data-driven products.

More Resources »

Making Data Work

The Strata Experience | Who Attends Strata | Kudos | Program Committee | Track Hosts | Vendor Advisory Board

In 2005, Tim O'Reilly predicted: "Data is the Next Intel Inside." Today the future he envisioned is unfolding at a startling pace. O'Reilly's Strata Conference brings together the leading minds in big data: the decision makers using the power of big data to drive business strategy as well as the practitioners who collect, analyze, and manipulate the data.

The Business of Data

A connected world, brimming with data and fueled by near-limitless computing power, is changing everything about how we live, love, work, and play. It's a change that offers tremendous opportunity—to transform business, end corruption, teach the world, and help society tackle its biggest challenges. And yet it creates new threats, from privacy concerns to Orwellian dystopia. What's clear is that the future belongs to those who understand how to collect and use their data successfully. And that future happens at Strata.

Strata Conference delivers the nuts-and-bolts foundation for building a data-driven business—in three full days of inspiring keynotes, practical & information-rich sessions, an expo hall with key players and products, and plenty of networking events.

Strata Conference will bring three full days of inspiring keynotes, intensely practical & information-rich sessions, an expo hall with key players and products, and plenty of networking events. Strata has a laser-sharp focus on the big data issues that are shaping the business, finance, media, and government worlds.

What You'll Get at Strata

Strata is where the leading minds in big data converge to map out the future, share their experiences and expertise, and learn from the people driving the data revolution. If you want to tap into the opportunity that big data presents, be at Strata.

  • Be among the first to understand how you can leverage the promise of this huge change, and survive the resulting disruption
  • Find new ways to leverage your data assets across industries and disciplines
  • Learn how to take big data from science project to real business application
  • Discover training, hiring, and career opportunities for data professionals
  • Meet face-to-face with other innovators and thought leaders

The Strata Experience

  • Dozens of sessions that explore the latest advances, case studies, and best practices
  • Networking opportunities with hundreds of other business leaders, data professionals, designers, and developers
  • A vibrant "hallway track" for attendees, speakers, journalists, and vendors to debate and discuss important issues
  • Fun evening events, receptions, and more, giving you more face time with attendees and speakers

Who Attends Strata

Strata attendees have job titles including:

  • Analytics Manager, Analytics Director
  • Big Data Lead / Director of Big Data
  • Big Data Architect / Big Data Systems Engineer
  • Bioinformatics Scientist
  • Business Analyst
  • Business Intelligence Analyst / BI Director
  • Business Systems Director
  • CEO / CIO / COO / CTO
  • Chief Architect, Chief Data Architect
  • Chief Data Officer / Chief Data Scientist
  • Cloud Architect / Cloud Engineer
  • Data Analyst / Data Analytics Director
  • Database Administrator / Database Developer
  • Data Center Manager / Data Services Director
  • Data Scientist / Sr. Data Scientist
  • Data Warehouse Manager
  • Designer / Information Designer
  • Economist
  • Hadoop Administrator / Hadoop Architect
  • Hadoop Development Lead / Hadoop Development Manager
  • Information Architect / Infrastructure Architect
  • Journalist
  • Marketing Analytics Director
  • Mining Engineer / Modeling Engineer
  • Predictive Analytics and Optimization
  • Product Development / Product Manager
  • Product Architect
  • Quantitative Analyst / Quantitative UX Analyst
  • Research Analyst / Research Director
  • Research Engineer / Research Systems Analyst
  • Search Quality Analyst
  • Software Engineer / Lead Engineer
  • Software Architect / Sr. Software Architect
  • Solutions Architect
  • Statistician
  • Systems Analyst / Sr. Systems Analyst
  • Systems Engineer / Sr. Systems Engineer
  • Technology Director
  • Venture Capitalist / Investor
  • Visual Designer
  • Web Analyst
  • Web Applications Developer / Web Developer

Strata attendees are from organizations such as:

  • Accenture
  • Adobe Systems
  • AKQA
  • Allstate
  • Amazon Web Services
  • American Express
  • American Public Media
  • Apple
  • ATT Interactive
  • Bank of America
  • Bed Bath and Beyond
  • Bioanalytical Computing
  • Bloomberg Ventures
  • Boeing
  • CareerBuilder.com
  • Carfax
  • Center for Investigative Reporting
  • Chevron
  • CitiGroup
  • comScore
  • Department of Defense
  • Deutsche Bank
  • Dow Jones
  • DuPont Pioneer
  • eBay
  • Edmunds
  • Etrade
  • Etsy
  • Experian
  • Federal Reserve Board
  • Gartner
  • General Electric
  • Google
  • Lawrence Berkeley Labs
  • LinkedIn
  • LG
  • Lockheed Martin
  • Mastercard
  • McLaren Applied Technologies
  • Merck & Co.
  • Motorola Mobility
  • NBC Universal
  • National Academy of Sciences
  • The Neilsen Company
  • Netflix
  • Northrup Grumman
  • Opera Solutions
  • Orbitz Worldwide
  • Paypal
  • Raytheon / Jet Propulsion Lab
  • Salesforce.com
  • Samsung
  • SEOMoz
  • Shopzilla
  • Smithsonian Institution
  • Skype
  • Stanford University
  • SVB Financial Group
  • Thomson Reuters
  • Twitter
  • USAA
  • US Census Bureau
  • Venrock
  • Verizon
  • Walmart Labs
  • The Walt Disney Co.
  • Weather Trends
  • Zillow and more.

Kudos for Strata Conference from Attendees

"One of the most valuable events to advance my career."

"An excellent event focused on the intersection between distributed computing and data science."

"The conference gave me access to leading thinkers in big data and businesses with big data problems. I enjoyed the tutorials and talks, and look forward to experimenting with some of them in the next few months."

"The event was invigorating from a community perspective. Big Data gets so much hype that being with real practitioners felt awesome. It was also nice to see the spectrum of professionals in the space--data scientists, software guys, business users, tool developers, etc. all in one location--sharing knowledge was awesome."

"The event speakers, content, and organization were exceptional. This is probably the pinnacle of Big Data conferences to attend for networking and getting the latest updates on ground breaking new technologies in the Big Data space. I will definitely attend this event next year."

Program Chairs

Edd Dumbill Edd Dumbill
is program chair for Strata and the O'Reilly Open Source Convention. A technologist and writer, he also leads the design and implementation of conference software at O'Reilly. Edd was the editor of XML.com for many years, and program chair for the XML Europe and XTech conferences.

Alistair Croll Alistair Croll
is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair for Strata Data conference. He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Committee Members

  • Joseph Adler, LinkedIn
  • Amr Awadallah, Cloudera
  • Dave Beckett, Zite/CNN
  • Matt Biddulph, Product Club
  • Ron Bodkin, Think Big Analytics
  • Carla Borsoi, AOL
  • Edward Capriolo, Media6Degrees
  • Drew Conway, New York University
  • Alistair Croll, Solve for Interesting
  • Paul Dix, Flurry
  • Edd Dumbill, O'Reilly Media
  • Kellan Elliott-McCrea, Etsy
  • DJ Patil, Greylock Partners
  • Nick Grossman, Open Plans
  • Martin Hall, Coreservlets.com
  • Jeff Hammerbacher, Cloudera
  • Mark Hansen, UCLA
  • Mike Hendrickson, O'Reilly Media
  • J. C. Herz, Batchtags LLC
  • Noah Iliinsky, Complex Diagrams
  • Adam Laiacano, Tumblr Inc.
  • Maribel Lopez, Lopez Research
  • Ben Lorica, O'Reilly Media
  • Michael Loukides, O'Reilly Media
  • Hilary Mason, Bit.ly
  • Sarah Novotny, Blue Gecko
  • Claudia Perlich, Media6Degrees
  • Jake Porway, DataKind
  • John Rauser, Amazon
  • Toby Segaran, Google
  • Maxwell Shron, OKCupid
  • Peter Skomoroch, LinkedIn
  • Julie Steele, O'Reilly Media
  • Bradford Stephens, Drawn to Scale
  • James Stogdill, O'Reilly Media
  • Kaitlin Thaney, Digital Science
  • Matt Turck, Bloomberg Ventures
  • Joseph Turian, Ph.D., MetaOptimize
  • Andrew Vande Moere, Infosthetics
  • Simon Wardley, LEF (Leading Edge Forum)
  • Chris Wensel, Concurrent
  • John Myles White, Princeton University
  • Chris Wiggins, Hackny.org & Columbia.edu
  • Chrys Wu, Hacks/Hackers NYC
  • Charles Zedlewski, Cloudera

Track Hosts

Data Science

Monica Rogati is one of the founding members of the LinkedIn product data science team. She leads a team of data scientists and turns data into products, actionable insights and (news) stories.

Peter Skomoroch is a Principal Data Scientist at LinkedIn where he leads a team focused on identity, reputation, information extraction, and building data driven products. He was also the creator of LinkedIn Skills.

Hadoop in Practice

Sarah Sproehnle is the Director of Educational Services for Cloudera where she helps customers learn to use Apache Hadoop for big data processing. Cloudera provides commercial support, training and services for the Apache Hadoop platform.

Russell Jurney cut his data teeth in casino gaming, building web apps to analyze the performance of slot machines in the US and Mexico. After dabbling in entrepreneurship, interactive media and journalism, he moved to silicon valley to build analytics applications at scale at Ning and LinkedIn. He lives on the ocean in Pacifica, California with his wife Kate and two fuzzy dogs.

Beyond Hadoop

Bradford Stephens is the founder and CEO of Drawn to Scale, creators of the Spire database. Spire is a SQL database built on Hadoop and HBase, similar to Google F1. Drawn to Scale has customers powering large web apps, mobile infrastructures, telecoms, social networks, and more. A long-time user of Hadoop and HBase, Bradford has built large infrastructures at various startups and enterprises, and worked on Microsoft SQL Server. He holds degrees in Computer Science and Political Science, and spent several years as a Campaign Manager in politics at the Presidential and U.S. House levels.

Julia Ferraioli is a Developer Advocate working on Google Compute Engine. She helps developers harness the power of Google's infrastructure to tackle their computationally intensive processes and jobs. She comes from an industrial background in software engineering, and an academic background in machine learning and assistive technology.

Connected World

Laurel Ruma is the Director of Talent for O'Reilly Media. Most recently she co-chaired Where 2.0, OSCON Java, and Gov 2.0 Expo. She joined the company in 2005 after working for five years at various IT analyst firms in the Boston area. Laurel is also the co-editor of Open Government, published by O'Reilly.

Craig Barratt joined Qualcomm in May 2011 as president of Qualcomm Atheros, Inc. He served as president and chief executive officer of Atheros, and as director on the company's board from 2003, leading the company through its 2004 IPO and growth to over $900M of revenue in 2010, culminating in its 2011 acquisition by Qualcomm. Dr. Barratt previously served as Atheros' vice president of technology from 2002 until 2003. Prior to joining Atheros, Dr. Barratt held the role of executive vice president and general manager of ArrayComm, Inc., a company specializing in multi-antenna signal processing. Dr. Barratt holds Ph.D. and Master of Science degrees in electrical engineering from Stanford University, as well as a Bachelor of Engineering degree in electrical engineering and a Bachelor of Science degree in pure mathematics and physics from the University of Sydney in Australia. Dr. Barratt has been granted over 30 patents in a variety of wireless and related technologies and has co-authored a book on linear controller design, various technical publications and open source software.


Julie Steele is the Content Editor for Strata at O'Reilly Media. She is co-author of Beautiful Visualization and Designing Data Visualizations. She finds beauty in exploring complex systems, and thinks in metaphors. She is particularly drawn to the visual medium as a way to understand and transmit information.

Noah Iliinsky strongly believes in the power of intentionally crafted communication. He has spent the last several years thinking, writing, and speaking about best practices for designing visualizations, informed by his graduate work in user experience and interaction design. He is a frequent speaker in both industry and academic contexts, and an occasional judge of visualization contest. He has a master’s in Technical Communication from the University of Washington, and a bachelor’s in Physics from Reed College. Noah works as a Visualization Expert at IBM's Center for Advanced Visualization.

Law, Ethics, and Open Data

Alexander Howard is the Government 2.0 Correspondent for O'Reilly Media, where he reports on technology, open government and online civics. Before joining O'Reilly, Howard was the associate editor of SearchCompliance.com at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy. Before moving the focus of his coverage to cybersecurity, online privacy and compliance, Howard was the associate editor of WhatIs.com, an online IT encyclopedia. In that role, he researched and wrote about nearly every aspect of enterprise IT, including the impact of social software on business and the media. In his spare time, he practiced writing about himself in the third person, with mixed results. Howard's work experience also includes working in operations for an e-business consultancy, as a knowledge broker for a management consulting firm, as a middle school teacher, as a master home builder and, very briefly, as a garden manager at an outstanding Italian restaurant. Howard graduated from Colby College with a bachelor's degree in biology and sociology.

Terence Craig is CEO and CTO of PatternBuilders, a real-time, big data analytics application provider that makes big data analytics a reality for organizations and businesses of any size. With over 20 years of experience in both executive and technical management roles with leading-edge private and public technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class analytics platform that is focused on the innovative development of analytic applications designed to improve companies' and organizations' profitability and efficiencies.

Big Data for Enterprise IT Day

Martin Hall is co-founder, Chairman & Executive Vice President of Corporate Development at Karmasphere. He brings a strong entrepreneurial track record and a history of pioneering new Internet technologies and markets. Prior to founding Karmasphere, Martin was a founder of Aventail, a leading computer security company acquired by SonicWall. Prior to that, he was the founding CEO of Stardust, an Internet technology services company sold to Penton Media. Martin has chaired and participated in a number of industry groups including WinSock, Quality of Service, Internet Multicast and Wireless Multimedia Forums. He holds a Masters of Computer Science from Staffordshire University in Stafford, England.

Mark Madsen spent the past two decades working on analysis and decision support projects in many industries. He is the founder of Third Nature, a research and consulting firm focused on emerging technology and practices in analytics, BI and information management. Mark is also an award-winning former CTO and consultant who frequently speaks at US and European conferences.

Strata Vendor Advisory Board

  • Dave Danielson, Digital Reasoning
  • Elissa Fink, Tableau Software
  • Adam Grey, Amazon Web Services
  • Martin Hall, Karmasphere
  • David Inbar, Pervasive Software
  • Generosa Litton, EMC
  • Joe McGonnell, Hortonworks
  • Sanjay Mehta, Splunk
  • Mike Olson, Cloudera
  • Steve Wooledge, Teradata Aster


Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at sstewart@oreilly.com

Media Partner Opportunities

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of Strata contacts