Schedule: JumpStart sessions

Jumpstart looks at how building and running businesses changes in a data-driven world. It's the missing MBA for Big Data. Read more.
Great America-K
Alistair Croll (Solve For Interesting)
Opening remarks by Program Chair, Alistair Croll, Founder, Bitcurrent Read more.
Great America-K
Avinash Kaushik (Market Motive)
Average rating: *****
(5.00, 1 rating)
Author and digital marketing evangelist Avinash Kaushik shares his perspective, drawing from experience with some of the world's largest online marketers, and looks at how an analyst mentality is quickly permeating all aspects of business and marketing. Read more.
Great America-K
Moderated by:
Terence Craig (PatternBuilders)
Lora Cecere (Supply Chain Insights), Pervinder Johar (CCC Information Services), Marilyn Craig (Logitech)
The effect of big data on all business models cannot be denied. This panel of SCM experts looks at how business are using, or should be using, big data to drive supply chain management issues focusing on the broader manufacturing issues that must be addressed as well as practical tips that can be applied in dealing with supply chains that now span the globe. Read more.
Great America-K
J. C. Herz (Ion Channel)
Average rating: *****
(5.00, 1 rating)
This presentation lays out some clear, concrete gating conditions for when it makes sense to pull the trigger on big data initiatives, and how they should be procured, depending on the use case, the data assets, and the resources available. Read more.
Great America-K
Diego Saenz (Accenture)
What are the fundamental skills that a CEO needs to become “Data Driven”? In this session we will discuss the 3 essential skills that will enable CEOs to effectively lead their organizations into the Data Revolution. These organizations will harness the power of data to innovate, grow profits and beat the competition. Read more.
Great America-K
Felix Hamilton (e22 Alloy), Josh Gold (e22 Alloy)
There are many rapidly evolving technologies that provide objective metrics and analytics for most outward facing business interactions. The evolution of similar inward facing tools has not kept pace. In this presentation we discuss which sources of internal organizational data are frequently neglected, approaches for automating data collection, and what valuable insights can result from analysis. Read more.
Great America-K
Mark Madsen (Teradata)
Mark Madsen talks about how regular businesses will eventually embrace a data-driven mindset, with some trademark 'Madsen' history background to put it in context. People throw around 'industrial revolution of data' and 'new oil' a lot without really thinking about what things like the scientific method, or steam power, or petrochemicals did as a result. Read more.
Great America-K
Bill Schmarzo (EMC Consulting)
"Big data" provides the opportunity to combine new, rich data sources in novel ways to discover business insights. How do you use analytics to exploit this data so that it will yield real business value? Learn a proven technique that ensures you identify where and how big data analytics can be successfully deployed within your organization. Case study examples will demonstrate its use. Read more.
Great America-K
Michael Hugos (Center for Systems Innovation [c4si])
Average rating: *****
(5.00, 1 rating)
In this session, business agility expert Michael Hugos will present examples from his work in applying immersive animation techniques and gaming dynamics, and discuss how they can address the challenges of consuming - and responding to - the data deluge, turning information overload into business advantage. Read more.
Great America-K
Marcia Tal (Tal Solutions, LLC)
In this session, Marcia Tal will demonstrate how significant business value is being realized through sophisticated understanding of intent and interconnectedness, at scale. Read more.
Great America-K
Marti Hearst (UC Berkeley)
Search user interfaces are slow to change; ideas for new search interfaces rarely take hold. This talk will forecast how search is likely to change and what will stay the same in the coming years. Read more.
Great America-K
Jon Bruner (O'Reilly Media)
Jon Bruner leads a panel discussion with a few of the day’s presenters and takes final questions from the audience. Read more.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

For media-related inquiries, contact Maureen Jennings at

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