Kuntal Malia

Kuntal Malia
Analytics Lead, ModCloth

Kuntal Malia is the Analytics Lead at ModCloth and is focused on using data and quantitative modeling to drive customer-centric decision making. In the last five years, she has worked with business teams to address key business questions by identifying meaningful trends, developing predictive models, as well as conducting experiments and tests that led to actionable insights.

Sessions

Business & Industry, Mission City B4
Kuntal Malia (ModCloth), Kate Zimmerman (SmugMug)
Learn about how data is used for a fashion retailer that is on a rapid growth path. At ModCloth we don't believe in dictating fashion trends to our customer—we are inverting the pyramid and democratizing fashion. Buying patterns and user interactions are leveraged to help us understand how we can meet our customers' desires Read more.

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