Max Gadney

Max Gadney
Design Director & Founder, After The Flood

Website | @maxgadney

Max Gadney founded After the Flood to help companies communicate data
better. Current clients include the BBC, Edelman and Manchester City
Football Club. A passion for information design has been a consistent theme
throughout his life and career. At the BBC, Max was the Head of Design and
Audience Insight at BBC News Online from 2000-2007. The team won 11 Webbys
and the Society of News Design President’s award for election night data
visualisation. After that he joined the BBC TV Digital Commissioning team.
His most recent commission there was BBC Dimensions, part of the NYC MOMA
‘Talk To Me’ show in 2011. After a brief stint in market research, he set
up After the Flood. He curates the The Design of Understanding conference
in London.


Max Gadney (After The Flood)
The use of video to communicate data is on the rise, but what is the most effective way to do this? Highlighting our current work with the BBC in this field we will look at best practice from storytelling principles to choosing the right visual treatment. Read more.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

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For media-related inquiries, contact Maureen Jennings at

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