Big Data and Supply Chain Management: Evolution or Disruptive Force?

Moderated by:
Terence Craig (PatternBuilders)
Lora Cecere (Supply Chain Insights), Pervinder Johar (CCC Information Services), Marilyn Craig (Logitech)
JumpStart, Great America-K

The effect of big data on all business models cannot be denied. This panel of SCM experts looks at how business are using, or should be using, big data to drive supply chain management issues focusing on the broader manufacturing issues that must be addressed as well as practical tips that can be applied in dealing with supply chains that now span the globe and include multiple suppliers, distribution channels, and production environments. Added to that, technology has made the capturing of data from anywhere and anything simple, while mature and new SCM solutions are leveraging that data to inform decisions at every point in the supply chain.
Each panelist brings a unique perspective to the discussion and all have been at the forefront of the big data explosion, addressing the opportunities and challenges of big data on supply chain processes and operations. Join us, as the panelists consider:

  • How manufacturing has evolved over the past few decades.
  • Whether big data is a disruptive force that has changed the rules for successful SCM.
  • How big data can and should be leveraged by companies to address key SCM problems.
Photo of Terence Craig

Terence Craig


Terence Craig is CEO and CTO of PatternBuilders, a big data analytics companies that produces advanced applications for financial services, retail and other data intensive industries.

Terence has an extensive background in building, implementing, and selling analytically-driven enterprise applications across such diverse domains as enterprise resource planning (ERP), retail sales channel optimization, professional services automation (PSA), and semi-conductor process control and analytics in both public and private companies. He has been part of the ERP/SCM industry as it has evolved, from the VAX and HP 3000 to its current heyday of client-server, GUIs, and relational databases and is looking forward to exploring what the next generation of solutions, powered by the Internet of Things and big data analytics, will look like.

With over 20 years of experience in both executive and technical management roles with leading-edge private and public technology companies, Terence brings a unique and innovative view of what is needed—from both an operational and technology perspective—to build a world class analytics platform that is focused on the innovative development of analytic applications designed to improve companies’ and organizations’ profitability and efficiencies. He is also a speaker, blogger (on all things big data and analytics plus lots of other stuff), and author of Privacy and Big Data.

Photo of Lora Cecere

Lora Cecere

Supply Chain Insights

Lora Cecere is the Supply Chain Shaman. A shaman interprets and connects the evolving world to a group of followers. Lora does this for supply chain. As a founder and CEO of Supply Chain Insights and the author of enterprise software blog, Lora travels the world to chart the course of supply chain practices and disruptive technologies. Her blog focuses on the use of enterprise applications to drive supply chain excellence. She is also busy writing a book, Bricks Matter, that will be published in the fall of 2012.

Lora is known as a supply chain visionary who understands software. She brings seven years of industry analyst expertise coupled with two decades of manufacturing, marketing, and software expertise. Publications such as The Wall Street Journal, Business Week, Fortune, Inc., Forbes, Information Week, ComputerWorld, Financial Times, Supply Management Review and Consumer Goods Technology frequently seek Lora’s point of view.

Photo of Pervinder Johar

Pervinder Johar

CCC Information Services

Pervinder Johar is Executive Vice President and Chief Technology Officer, Products & Technology, at CCC Information Services. Pervinder joined CCC in 2011 and is responsible for CCC’s global product and technology strategy. His organization includes: Marketing & Product Strategy, Program Management & QQ, Architecture, Customer Technology Solutions and Product & Technology – Investment & Operations.
Previously, Pervinder was Chief Supply Chain Architect at Hewlett-Packard, responsible for transforming HP’s supply chain into one global operation, and CTO and Executive Vice President of Global Research and Development at Manhattan Associates. His experiences as both a solution provider and architect inform a unique perspective on the SCM challenges and issues that companies are facing in the age of Big Data.

Photo of Marilyn Craig

Marilyn Craig


Marilyn Craig is Senior Director of Worldwide Sales & Marketing Planning and Analysis at Logitech. She has a wealth of in-depth, real world experience in retail channels and consumer insights, particularly in the intersection of SCM with sales operations, for some of the most well-known consumer goods and electronic companies in the world, including Logitech, Hewlett-Packard, and Intuit. She is also a member of the Downstream Data Share Group for Consumer Goods Technology.
At Logitech, Marilyn is building a worldwide team to own and manage the advanced analytics, long-term planning, and enabling processes and tools for both the sales and marketing organizations which will feed demand data into SCM processes and operations. At Intuit, Marilyn’s go-to-market and retail channel strategies for Intuit’s Quickbooks’ product line resulted in revenue growth from $110 to $140 million. At Hewlett-Packard, Marilyn designed and developed the retail channel information system—the first of its kind in CES, including reporting and analysis capabilities—for its multi-billion printer business.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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