Creating Real Business Value with Big Data Analytics

Mike Maxey (Greenplum), Katrin Ribant (Havas Digital), Jeff Carey, Keaton Adams (McAfee)
Sponsored Session, Ballroom G
Average rating: **...
(2.50, 2 ratings)

The race is on to create the next competitive advantage. Attend this customer session for a brief introduction to Greenplum’s Big Data Analytics platform. Hear from McAfee, Knotice, and Havas Digital using Greenplum’s solutions to harness big data for real business advantage – providing rapid information delivery to discover fresh insights for smarter decisions, profiting from customer intelligence, and optimizing productivity.

This session is sponsored by EMC²

Photo of Mike Maxey

Mike Maxey


Mike has the responsibility of outbound marketing for the Greenplum product portfolio, a comprehensive platform that is driving the future of Big Data Analytics. Previous to Greenplum, Mike was the Senior Director of Product Management for ParaScale, a parallel distributed file system company now owned by Hitachi Data Systems. Prior toParaScale, Mike held product management roles at EMC Rainfinity and McDATA.

Photo of Katrin Ribant

Katrin Ribant

Havas Digital

As the Global Director for Artemis, Katrin is responsible for Havas Digital’s proprietary marketing analysis platform. In this capacity, Katrin serves as an expert resource to Havas Digital on all matters related to digital media optimisation, campaign performance analysis and advanced attribution methodologies.

Prior to her current position, Katrin held various positions across several countries at Havas Media, including research, digital media planning and data analytics. Most recently, she served as the Director of Product Development for Artemis, developing market-leading analytics methodologies to assess the performance and efficiency of Havas Digital’s marketing efforts.

Katrin began her career at Futur Immediat, a web agency start-up, where she developed a deep understanding of web build and web analytics technologies. She gained further experience in digital marketing at Proximus, a leading mobile operator, pioneering the development of mobile marketing applications.

Her degree in psychology naturally led her to the research side when joining Havas. Katrin is an accomplished strategist, data analyst and marketer with experience in both advertising and internet product development. Her vision and thought leadership have driven substantial ad agency development at the crossroads of data, digital and traditional advertising.

Jeff Carey

Photo of Keaton Adams

Keaton Adams


Keaton Adams is a Principal Enterprise Data Engineer with McAfee, an Intel Company. Keaton architects, deploys and maintains large-scale data management solutions for the McAfee Software-as-a-Service Email and Web Protection products. He has served for over twenty years in the IT industry in various data management roles and continues to evaluate technologies such as NoSQL solutions for Big Data Analysis.

Keaton earned his MBA from Colorado Christian University and is currently pursuing a Master of Science in Information Systems with a specialization in Business Intelligence at the University of Colorado Denver.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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