Turning Big Data Into Competitive Advantage

Eddie Satterly (Splunk), Sanjay Mehta (Splunk)
Sponsored Session, Ballroom H

Organizations today are generating data at an ever-increasing velocity but how can
they leverage this Big Data? In this session, Expedia, one of the world’s leading online
travel companies, describes how they tapped into their massive machine data to
deliver unprecedented insights across key IT and business areas – from ad metrics and
risk analysis, to capacity planning, security, and availability analysis.By using Splunk to
harness their data, Expedia saved tens of millions of dollars andfreed up key resources
who now can focus on innovation instead of just operations.

Photo of Eddie Satterly

Eddie Satterly


Eddie has played a key role in big data adoption at his former employers and was a data scientist before it was cool. He plays a key role with Splunk in adoption of the product as well as in partnerships with the big data community.

Photo of Sanjay Mehta

Sanjay Mehta


Sanjay Mehta, Senior Director of Product Marketing at Splunk, is responsible for developing and executing a market-driven product strategy for Splunk’s core product. In addition, Sanjay spearheads the Company’s focus on Big Data, helping customers understand how they can use their big machine data to gain operational intelligence through unprecedented insights in the areas of application management, IT operations, web analytics. Sanjay’s role at Splunk leverages his 19 years of experience building, marketing and advising on enterprise software and information management solutions for the retail, communications and media industries. Prior to joining Splunk, Sanjay held key positions at Oracle, Portal Software and Sybase.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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