3 Essential Skills of a Data Driven CEO

Diego Saenz (Accenture)
JumpStart, Great America-K

There is a lot of talk today about the power of data. Data Science and Big Data related articles seem to appear almost weekly in places like the New York Times, the Economist and the Harvard Business Review. To be clear, this is not just a new technology trend, but a business trend as well. Big Data, Hadoop, Agile Analytics and a new class of data driven applications hold the promise of unlocking incredible economic value and smart CEOs are moving quickly to take advantage of this opportunity.

So what are the fundamental skills that a CEO needs to become “Data Driven”? In this session we will discuss the 3 essential skills that will enable CEOs to effectively lead their organizations into the Data Revolution. These organizations will harness the power of data to innovate, grow profits and beat the competition. If you are a CEO, or work for one, you will not want to miss this session.

Photo of Diego Saenz

Diego Saenz


I am currently working on a couple of startups – DataDrivenCEO.com and Petplace.com. I have worked as a Fortune 500 executive, as a management consultant and as a successful Internet entrepreneur.

I started my career with Accenture where I consulted for a number of Fortune 500 clients including Burger King, PepsiCo and Great Western Financial Services.

After leaving Accenture I served as the CIO for Pepsi-Latin America where I oversaw multi-million dollar technology projects throughout South America, Central America and the Caribbean. I also served as the General Manager for Pepsi’s International Bottling Systems Group.

I left the corporate world in April of 2000 and joined Petplace.com as an early stage start-up. I lead Petplace.com from the early stages to profitability and recognition by Inc Magazine as one of the 500 fastest growing private companies in America.

In addition to Petplace.com I lead the development and launch of Vetsuite.com which we sold to Novartis Animal Health in 2005.

On a personal level in am a fan of: My Wife and Kids, Cool Startups, Data Science, Creative Thinking, Beautiful Design, & Photography

I short, I love people, building companies, leading teams that take on big challenges, getting my hands dirty and creating things with lasting value.


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