Big Data, Serious Games, and the Future of Work

Michael Hugos (Center for Systems Innovation [c4si])
JumpStart, Great America-K
Average rating: *****
(5.00, 1 rating)

The whole world streams data. From your car to your phone, your website to your supply chain, everything’s generating a flood of real-time information. There are patterns in this data – if you know what to look for. There are signals in the noise – if you know how to listen. The challenge is not only to analyze Big Data, but also to process it, and to respond to it, in real time.

How do businesses navigate through this ocean of information effortlessly, immersed in it, seeing, hearing, and responding to it moment to moment? To marinate in the data, we need tools born of 3D animation. And to work with it and find the best solutions, we need the kinds of gameplay mechanics pioneered by massively multiplayer gaming.

In this session, business agility expert Michael Hugos will present examples from his work in applying immersive animation techniques and gaming dynamics, and discuss how they can address the challenges of consuming – and responding to – the data deluge, turning information overload into business advantage.

Photo of Michael Hugos

Michael Hugos

Center for Systems Innovation [c4si]

MICHAEL HUGOS is an author, speaker and principal at Center for Systems Innovation [c4si]. He specializes in elegant solutions to complex problems in supply chains, business intelligence, and new business ventures. Previously he spent six years as chief information officer (CIO) of a national distribution organization where he developed a suite of supply chain and business intelligence systems that transformed the company’s operations and revenue model. He won the CIO 100 Award, InformationWeek 500 award and the Premier 100 Award for this work. He earned his MBA from Northwestern University’s Kellogg School of Management. His newest book explores the intersection between massively multi-player online games (MMOs) and real life business operations. It’s titled Serious Games: The Future of Work; it will be published by O’Reilly Media and be available in the summer of 2012.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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