Business Intelligence: What have we been missing?

Felix Hamilton (e22 Alloy), Josh Gold (e22 Alloy)
JumpStart, Great America-K

Currently, organizations have access to excellent high resolution data, metrics, and automated analytics on many of their external interactions. Similar data and analytics are, however, often not available on interactions that take place inside an organization. For example, an organization using current technologies has access to detailed and objective information about what areas of their website a casual browser is focusing on in real time. The same organization generally doesn’t know what documents an employee is working on in any given day, what tools they are using, or almost any other objective information about what is going on internally. As a result, many organizations rely almost exclusively on subjective opinions and self reported data to inform their decision making process regarding internal issues. Without high resolution objective data and analytics, workforce related decision making becomes more of an art than a science.

In this presentation we will discuss this disparity in detail, outline our approach to the problem as well as some of the lessons we have learned along the way, and talk a little about what the potential benefits associated with improving data collection and analytics inside an organization look like in the real world.

Sub Topics:

  • The importance of objective internal metrics and analytics
  • Underutilized organizational data sources
  • Data collection, storage, and processing guidelines
  • Challenges associated with automated data analysis, alerting, and reporting
  • Potential insights resulting from analysis, with several real world examples

By improving the technologies that allow an organization to look inward, it is possible to know as much about what is going on inside an organization as is known about what is happening externally. There are no fundamental technical reasons why you should know more about the process associated with a customer making a $50 purchase than you do about the product development, design, QA, marketing, and sales teams that make that purchase possible.

Felix Hamilton

e22 Alloy

Mr. Hamilton is currently the chief architect of e22 Alloy, a start-up operating a cloud based Workforce Telemetry software service.

He has been involved in academic, commercial, and industrial R&D and various entrepreneurial activities since 1988. His work experience includes a wide range of hardware and software research and development efforts. Some of his previous software development experience includes the development of neural simulations based on mathematical models derived from collected physiological data, distributed real time software systems, distributed databases, large scale network based software systems, telephony, device drivers, simulations utilizing intelligent agents, web applications, and ERP implementations. Interesting problems, he says, are never too hard to find.

Josh Gold

e22 Alloy

Josh is currently CEO of e22 Alloy, a start-up operating a cloud based Workforce Telemetry software service.

Josh has over 15 years of entrepreneurial experience in the Internet software industry. He started his career in 1995 by founding an early interactive design and advertising agency. The company created the first Web sites for Sony Computer Entertainment, Nissan Motors, DreamWorks, and Energizer and later went on to provide interactive marketing services to numerous Fortune 500 companies and high profile Internet start-ups.

Josh later served as a General Manager in Residence at eCompanies, a Santa Monica based business incubator and venture capital firm where he was tasked with evaluating and launching several start up businesses and acted as a CEO for 3 early stage companies under development. eCompanies was the birthplace of (sold for over $350 million) and JAMDAT, a company that had a successful IPO and was later acquired by Electronic Arts for $680 million.

More recently, Josh served as CEO of Clairvoyant Systems, Inc. an Intel Capital funded company focused on creating interactive sports broadcasting applications using real time data visualization.

Josh also holds a 3rd degree black belt in Aikido, and owns and manages Ikazuchi Dojo, a traditional martial arts school located in Irvine, CA.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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