Video Graphics - Engaging and Informing

Max Gadney (After The Flood)

Videographics achieve the two most important criteria of the visualizer.

They engage attention and they inform.

I am currently working with the BBC to define a new format – that of the ‘Video Dat Graphic’.
Some of these exist online to degrees of success but we are codifying best practice, auditing current activity and can show our work in the market context.

I will discuss how video is an information rich medium – from a survey of data resolution across media and how these videos can compliment the BBC online offering as a whole.

Some subjects to cover will be
- storytelling principles – what actually works in 2 minutes
- scripting and storyboarding – drafting a plan
- timescales, costs and resources
- designing for cognition – how video needs to understand how we perceive

I’ll be showing many examples in addition to our work.

This is a high paced session, with lots to look at and an excellent mix of storytelling and information design ideas. There is an excellent balance between theory and practical advice.

Photo of Max Gadney

Max Gadney

After The Flood

Max Gadney founded After the Flood to help companies communicate data
better. Current clients include the BBC, Edelman and Manchester City
Football Club. A passion for information design has been a consistent theme
throughout his life and career. At the BBC, Max was the Head of Design and
Audience Insight at BBC News Online from 2000-2007. The team won 11 Webbys
and the Society of News Design President’s award for election night data
visualisation. After that he joined the BBC TV Digital Commissioning team.
His most recent commission there was BBC Dimensions, part of the NYC MOMA
‘Talk To Me’ show in 2011. After a brief stint in market research, he set
up After the Flood. He curates the The Design of Understanding conference
in London.


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

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