Making Data Work

Experience Strata | Who Strata Is For | Kudos | Program Committee | Vendor Advisory Board

Unprecedented computing power and connectivity are bringing new layers of experience to our lives: a change that brings both opportunity and the challenge of new technologies and skills. The future belongs to those who understand how to collect and use their data successfully.

Strata Conference offers the nuts-and-bolts of building a data-driven business—the latest on the skills, tools, and technologies you need to make data work.

Redefining Computing for the Next Ten Years

It's not just about faster and cheaper. Data is changing the definition of computing, infusing new layers of experience and understanding into our lives. Data presents fresh opportunities, and the challenge of new technologies and skills.

From mobile to cloud and beyond, powerful and readily available computing resources are fueling an explosion in our ability to create, consume, process, and package information. New techniques in data processing enable us to transform and analyze at scale, and with unprecedented agility. The intersection of technology, math, and entertainment gives us new ways to visualize, experience, and interact with a world of information.

From big data to augmented reality and beyond, Strata will be at the center of the way computing is changing for practitioners, enterprises, and the individual.

Why You Should Attend

Strata is becoming the defining conference for the layered world of everything data.

  • Be the first to understand how you can leverage the promise of this huge change, and survive the resulting disruption
  • Find new ways to leverage your data assets across industries and disciplines
  • Learn how to take big data from science project to real business application
  • Understand the training, hiring, and career opportunities for data professionals
  • Meet face to face with other innovators and thought leaders

Experience Strata

  • Dozens of sessions that explore the latest advances, case studies, and best practices
  • Networking opportunities with hundreds of other business leaders, data professionals, designers, and developers
  • A vibrant "hallway track" for attendees, speakers, journalists, and vendors to debate and discuss important issues
  • Fun evening events, receptions, and more, giving you more face time with attendees and speakers

Who Is Strata For?

Strata Conference is for developers, data scientists, data analysts, and other data professionals, including:

  • VPs or directors of marketing, analytics, or data warehousing
  • CIOs, CTOs, enterprise architects
  • Data scientists and analysts
  • Developers and database professionals
  • Product managers
  • Designers
  • Researchers and academics
  • Data-driven designers, journalists, and anthropologists
  • VCs and investors

Strata attendees have job titles including:
Bioinformatics scientist; Business Process Analyst; CEO, COO, Chief Architect, Chief Creative Officer, Chief Data Officer, Chief Data Scientist, CIO/CTO, Computational Information Designer, Data Architect, Mining Engineer, Modeling Manager, Ops Manager; Director of Analytics, Business Development, Core Engineering, Consumer Web Development, International Research, Predictive Analytics and Optimization, Product Planning; Enterprise Architect; Founder; Manager of IT Metrics, Product Development, Technology Innovation, Web Systems; Managing Director; Partner; President; Principal; Principal Analyst,Engineer, Staff Research Engineer; Product Architect; Quantitative Analyst; Quantitative User Experience Researcher; Research Engineer; Research Systems Analyst; Search Quality Analyst; Senior Analytic Scientist, Director, Information Architect, Product Manager, Research Systems Analyst, Software Engineer, Statistician, Systems Engineer, Technologist; Software Architect and Development Manager; Solutions Architect; Sr. Technical Manager - Data Warehouse; User Experience Product Manager; Venture Partner; Vice Presidents of Data Analytics, Business Intelligence, Numerics, Engineering, R&D, Platform, Business Development/Strategy, Marketing Analytics, and Product Development; and more.

Strata brings together representatives from companies and organizations such as:
1010data, 10gen/MongoDB, Acxiom, Amazon, American Public Media, Analog Software, AOL, Apple, Artemis Financial Group, ATT Interactive, Bioanalytical Computing, Booz Allen Hamilton, California Watch, Calpont, Canon, Capital IQ,, Carfax, Center for Investigative Reporting, Chevron, Cisco Systems, Clear Capital, Cloudera, Couchbase, Cray, DataMeer, DataRaker, DataSift, DataStax, Digital Reasoning, EMC, Esri, Facebook, Factual, Federal Reserve Board, Gartner, Google, Greylock Partners, Groupon, HPCC Systems, IBM, Macmillan, MarkLogic, McLaren Applied Technologies, Merck & Co., Microsoft, Motorola Mobility, National Instruments Corporation, NetApp, Netflix, New Scientist, Nokia, Oracle, Orange Labs, Orbitz Worldwide, PatientsLikeMe, Pentaho, Public Library of Sciences, Quest Software, Qwest, Rackspace Hosting, Raytheon/JPL, Sephora, Shared Learning, Shopzilla, Starcom Worldwide, Survey Sampling International, SVB Financial Group, Teradata Aster, Thomson Reuters, TIS R&D Center, Trident Capital, U.C. Berkeley, UCLA, Universal Pictures International, Venrock, VMWare, Weather Trends International, Webster Clay, Wells Fargo, and more.

Kudos for Strata Conference

"Thank you for inviting me to participate in the Strata NY 2011 conference last week. It was very exciting to play a role in this very energizing conference. I wish this had all been around when we were developing Kepler! I thank you for the opportunity to familiarize myself with the people and the technologies leading the way for similar problems in industry. I now know where to turn for ideas about how to best meet these challenges. I also want to reiterate that this was the best organized conference I have ever attended. It's no wonder that you and your organization are so successful. Thank you again for the opportunity to speak at this amazing conference and I hope to share even more exciting news from Kepler with you at some time in the future." —Jon Jenkins, SETI Institute Senior Research Scientist

Program Committee

Edd Dumbill Edd Dumbill
is program chair for Strata and the O'Reilly Open Source Convention. A technologist and writer, he also leads the design and implementation of conference software at O'Reilly. Edd was the editor of for many years, and program chair for the XML Europe and XTech conferences.

Alistair Croll Alistair Croll
is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded Coradiant (acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology.

A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair for Strata Data conference. He has written several books on technology and business, including the best-selling Lean Analytics.

Alistair tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting.

Committee Members

  • Nancy Abila, O'Reilly Media
  • Joe Adler, LinkedIn
  • Dave Beckett, Digg
  • Rob Bodkin, Think Big Analytics
  • Carla Borsoi, AOL
  • Amber Case, Case Organic
  • Brian Dolan, Discovix
  • Mike Driscoll, Dataspora
  • Kellan Elliott-McCrea, Etsy
  • David Fallside, IBM
  • Jonathan Gray, Facebook
  • Nick Grossman, OpenPlans
  • Jeff Hammerbacher, Cloudera
  • Tom Hughes-Croucher, Yahoo!
  • Noah Iliinsky, Complex Diagrams
  • Paul Kedrosky, Kauffman Foundation
  • Kim Laama, AKQA
  • Florian Leibert, Twitter
  • Maribel Lopez, Lopez Research
  • Mike Loukides, O'Reilly Media
  • Roger Magoulas, O'Reilly Media
  • Hilary Mason,
  • Abhishek Mehta, Tresata
  • Sarah Novotny, Blue Gecko
  • DJ Patil, Greylock Partners
  • John Rauser, Amazon
  • Eric Rodenbeck, Stamen
  • Toby Segaran, Google
  • Rebecca Shapley, Google
  • Pete Skomoroch, LinkedIn
  • Julie Steele, O'Reilly Media
  • Jim Stogdill, Accenture
  • Bradford Stephens, Drawn to Scale
  • Andrew Vande Moere, Infosthetics
  • Simon Wardley, LEF (Leading Edge Forum)
  • Matt Webb, BERG
  • Chris Wensel, Concurrent
  • Chrys Wu, Hacks/Hackers NYC

Strata Vendor Advisory Board

  • Bruno Aziza, Microsoft
  • Dave Danielson, Digital Reasoning
  • Teri Elniski, EMC
  • Armando Escalante, LexisNexis
  • Elissa Fink, Tableau Software
  • Adam Grey, Amazon Web Services
  • Martin Hall, Karmasphere
  • David Inbar, Pervasive Software
  • Joe McGonnell, Hortonworks
  • Sanjay Mehta, Splunk
  • Mike Olson, Cloudera
  • Steve Wooledge, Teradata Aster


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

For media-related inquiries, contact Maureen Jennings at

View a complete list of Strata contacts