Strata 2012 Call for Participation

Call closed 11:59pm 10/07/2011 PDT.

The call for proposals for Strata 2012 has closed. Accepted proposals will be notified beginning October 24, 2011.

Making Data Work

Now in its second year, the O’Reilly Strata Conference explores the change brought to technology and business by data science, pervasive computing, and new interfaces.

We are inviting proposals for presentations from practitioners, business leaders, analysts, designers, ethicists, and developers. We’re interested in success stories, best practices, failures, cautionary tales, and future developments. We want to hear stories and innovation from the worlds of the web, media, retail, telecoms, government, finance, and more.

If you have a compelling story to tell, you are invited to submit a proposal now to speak at Strata. Read tips for submitting a proposal.

New for 2012

We are expanding the space for content in Strata 2012, and will have the opportunity to expand both hands-on and business focused content. In particular proposals focusing on the Hadoop ecosystem, R, modeling, and algorithms are welcomed, as well as those focused on visualization and communication.

Strata will be held February 28–March 2, 2012 in Santa Clara, CA. You can view previous sessions from Strata Santa Clara 2011 and Strata Conference New York 2011.

Suggested Topics

Session proposals are invited on, but not limited to, the following topics. Please see below for tutorial suggestions.


  • Hadoop and its ecosystem
  • Real time and streaming data processing and analytics
  • Big data and analytical tools, algorithms and techniques
  • Crowdsourcing
  • Data acquisition and cleaning
  • Data distribution and markets
  • Data science best practice
  • Predictive analytics
  • Search
  • Machine learning, AI
  • Cloud platforms and infrastructure
  • Domain specific data, e.g. geodata, social data, time-series
  • Internet of things
  • Data security
  • Alternative approaches to big data
  • Convergence of big data with linked data


  • From research to product
  • Data protection, privacy and policy
  • Becoming a data-driven organization
  • Training, recruitment, and management for data
  • Changing role of business intelligence
  • Cautionary tales
  • Applications, e.g. journalism, government, PR, HR, finance


  • Visualization and design principles
  • Mobile strategy, applications & futures
  • Augmented reality and immersive interfaces
  • Dashboards
  • Sensors, mobile, wireless
  • Physical interfaces and robotics


Tutorial submissions must be broadly applicable to the audience,
and impart practical skills and insight. Tutorials are 3
hours long, and are invited on the following topics:

  • Hadoop, HBase and associated technologies
  • Cassandra, MongoDB or other broadly adopted NoSQL databases
  • R, Python
  • Core data science skills
  • Data journalism skills
  • Visualization and communication
  • Sensors, robotics and data collection

Required Information

  • Proposed title
  • Overview and extended descriptions of the presentation: main idea, subtopics, conclusion
  • Suggested tags
  • Suggested track
  • Speaker(s): expertise and summary biography

Presentation Types

  • 40 minute session
  • 3 hour tutorials

Limited speaking opportunities are also available through conference sponsorship. Contact Susan Young at (707) 827-7148 or for more information.

Tips for Submitting a Proposal

Help us understand why your presentation is the right one for Strata.

Please keep in mind that this event is by and for professionals. Our participants expect that all presentations and supporting materials will be respectful, inclusive, and "safe for work."

  • Be authentic! Your peers need original presentation ideas that focus real-world scenarios, relevant examples, and knowledge transfer
  • Give your proposal a simple and straightforward title. Clever or inappropriate titles make it harder for people to figure out what you’re really talking about
  • Include as much detail about the planned presentation as possible. The longer the talk you’re proposing, the more detail you should provide
  • If you are proposing a panel, tell us who else would be on it
  • Keep proposals free of marketing and sales
  • If you are not the speaker, provide the contact information of the person you’re suggesting. We tend to ignore proposals submitted by PR agencies unless we can reach the suggested participant directly. Improve the proposal’s chances of being accepted by working closely with the presenter(s) to write a jargon-free proposal that contains clear value for attendees
  • Keep the audience in mind: they’re professional, and already pretty smart
  • Context is important. If your presentation is about something truly ground-breaking, it will be helpful to the reviewers if you describe it in terms of things that attendees might already know of
  • Limit the scope of the talk: in 40 minutes, you won’t be able to cover Everything about Framework X. Instead, pick a useful aspect, or a particular technique, or walk through a simple program
  • Explain why people will want to attend: is your topic gaining traction? Is it critical to modern business? Will attendees learn how to use it, program it, or just what it is?
  • Repeated talks from the conference circuit are less likely to be appealing. The conference has a limited number of slots, and if attendees can see the same talk somewhere else, why should they come see you at this one? If you speak at a lot of events, be sure to note why this presentation is different
  • Don’t assume that your company’s name buys you credibility. If you’re talking about something important that you have specific knowledge of because of what your company does, spell that out in the description
  • Let us know in your proposal notes whether you can give all the talks you submitted proposals for
  • Does your presentation have the participation of a woman, person of color, or member of another group often underrepresented at tech conferences? Diversity is one of the factors we seriously consider when reviewing proposals as we seek to broaden our speaker roster
  • We welcome sessions for attendees with a variety of skill levels. Consider proposing a number of different skill-level sessions, and please indicate the experience and knowledge level of the audience that you are targeting: novice, intermediate, or expert.

Important Dates

  • Proposals due October 7, 2011
  • Proposers notified of acceptance by October 24, 2011
  • Registration opens September 2011
  • Submit a proposal now!


  • EMC
  • Microsoft
  • HPCC Systems™ from LexisNexis® Risk Solutions
  • MarkLogic
  • Shared Learning Collaborative
  • Cloudera
  • Digital Reasoning Systems
  • Pentaho
  • Rackspace Hosting
  • Teradata Aster
  • VMware
  • IBM
  • NetApp
  • Oracle
  • 1010data
  • 10gen
  • Acxiom
  • Amazon Web Services
  • Calpont
  • Cisco
  • Couchbase
  • Cray
  • Datameer
  • DataSift
  • DataStax
  • Esri
  • Facebook
  • Feedzai
  • Hadapt
  • Hortonworks
  • Impetus
  • Jaspersoft
  • Karmasphere
  • Lucid Imagination
  • MapR Technologies
  • Pervasive
  • Platform Computing
  • Revolution Analytics
  • Scaleout Software
  • Skytree, Inc.
  • Splunk
  • Tableau Software
  • Talend

For information on exhibition and sponsorship opportunities at the conference, contact Susan Stewart at

For information on trade opportunities with O'Reilly conferences contact Kathy Yu at mediapartners

For media-related inquiries, contact Maureen Jennings at

View a complete list of Strata contacts