Painless Scaling: Rewiring Your Existing Stacks for Scalability

Location: Mission City B4
Average rating: ***..
(3.00, 4 ratings)

If you are a leading enterprise or web company, then two things are almost certainly true. Data is the lifeblood of your business. And you face an ever-increasing need to scale your applications and data services.

These realities have pushed traditional database and application server technologies to breaking point, and have led companies like Google, Amazon and Facebook to build next-generation data infrastructures designed for massive scale. Following their work, technologies like Apache Cassandra have made it possible for even the smallest startup to build for Internet scale.

As the commercial leader in Apache Cassandra™, DataStax (formerly Riptano) is taking Cassandra to the next frontier – using Cassandra as a scalability ‘scaffold’ into which other technologies (e.g. Java applications, enterprise text search, analytical processing, and many others) can be ‘injected’. Despite the limited scaling properties of these technologies, they are infused with the elastic massive scalability and fault tolerance of Cassandra, and without requiring developers to become NoSQL experts or change their development practices.

Photo of Ben Werther

Ben Werther

DataStax (formerly Riptano)

Ben is VP of Products at DataStax (formerly Riptano), the commercial leader in Apache Cassandra™ whose products and services help customers run massively scalable data infrastructure. Prior to DataStax, Ben was Director of Product Management at EMC’s Data Computing Products Division (formerly Greenplum Software). At Greenplum, Ben led product management for the company, and drove product strategy, prioritization and product definition. Prior to Greenplum, Ben was at Microsoft where he was responsible for planning of the ‘post-Longhorn’ Windows Server platform and strategic planning for Microsoft’s Hyper-V virtualization platform. Ben was a CS PhD candidate at Stanford University, and holds an MS from Stanford University and a B.Comp(Hons) from Monash University (Australia).


  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at

Download the Strata Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Strata Contacts