An In-Depth Look at How to Survive the Data Deluge: It's About Dollars and Sense

Location: Mission City B4
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More than ever before, organizations must chose to spend their money and time on the right software initiatives. With exploding volumes of critical data, getting new insight and mastery over business operations demands new investments in BI at multiple levels (people, process, and software.) So where are you going to find the extra money needed to do it? For big and fast impact, stop paying exorbitant fees on the underlying database software and put it to better use in areas like BI where you can realize a stronger ROI. We will show you the proven path for how to shift the spend and budget allocation away from your rich (and getting much richer!) database vendors and move it back to your P&L and new mission critical BI initiatives.

Historically, the most impactful economic shifts in IT have happened around re-platforming. We saw it when the IT masses moved from the mainframe into client server architectures and again when it went from big iron UNIX to X86 commodity hardware. Those shifts paved the way for Linux and other open source software to become mainstream in corporate datacenters around the world. Today, the move to cloud infrastructure and the need to handle big data have created the perfect catalysts for organizations to introduce new infrastructure software and break ties from their expensive incumbent vendors. Linux supplanted Unix and gave control and budget dollars back to IT and the same has happened with middleware (Apache, JBoss, Spring.) The biggest category of infrastructure spend, your relational database, is now undergoing a massive transformation. In this session, Ed draws on experiences and case studies from EnterpriseDB and Red Hat and will share a detailed strategy on how to leverage open source database solutions like PostgreSQL to contain database cost and free budget for other, more valuable initiatives. Learn how global organizations such as Sony, the FAA and NTT have significantly reduced their Oracle database costs across a range of applications, including: New LOB applications, Replication for Reporting and BI, and Migration of both Mission Critical and Non-Mission Critical Applications.

Photo of Ed Boyajian

Ed Boyajian


Before joining EnterpriseDB, Ed spent six years at Red Hat®, Inc., the world’s leading open source solutions provider, most recently serving as vice president and general manager of North America. Before that, he was vice president of Red Hat’s global OEM business, responsible for all partnerships, including HP®, IBM®, and Dell®. During his time at Red Hat, Ed was instrumental in developing the foundational methods for selling open source software into the enterprise.
Prior to Red Hat, Ed held executive sales and marketing positions at ArsDigita, an early leader in open source software for building database-backed community websites (acquired by Red Hat) and ServiceSoft (now Kana). Ed is a former U.S. Army Captain, and earned his MBA from Harvard Business School and his undergraduate degree from Boston University.


  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

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