Why Legacy Databases Can't Survive the Data Deluge - It's About Dollars and Sense

Location: Mission City Ballroom
Please note: This and all other keynotes will be live streamed and recorded.
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More than ever before, organizations must choose to spend their money and time on the right software initiatives. With exploding volumes of critical data, getting new insight and mastery over business operations demands new investments in BI at multiple levels (people, process, and software.) So where are you going to find the extra money needed to do it? For big and fast impact, stop paying exorbitant fees on the underlying database software and put it to better use in areas like BI where you can realize a stronger ROI. We will show you the proven path for how to shift the spend and budget allocation away from your rich (and getting much richer!) database vendors and move it back to your P&L and new mission critical BI initiatives.

Photo of Ed Boyajian

Ed Boyajian


Before joining EnterpriseDB, Ed spent six years at Red Hat®, Inc., the world’s leading open source solutions provider, most recently serving as vice president and general manager of North America. Before that, he was vice president of Red Hat’s global OEM business, responsible for all partnerships, including HP®, IBM®, and Dell®. During his time at Red Hat, Ed was instrumental in developing the foundational methods for selling open source software into the enterprise.

Prior to Red Hat, Ed held executive sales and marketing positions at ArsDigita, an early leader in open source software for building database-backed community websites (acquired by Red Hat) and ServiceSoft (now Kana). Ed is a former U.S. Army Captain, and earned his MBA from Harvard Business School and his undergraduate degree from Boston University.

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Håkan Jonsson
02/07/2011 4:37pm PST

Sales pitch

Picture of David Segleau
David Segleau
02/03/2011 2:04am PST

Interesting. Not terribly informative, but fun.


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