The Mythology of Big Data

Location: Mission City Ballroom
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ****.
(4.22, 50 ratings)

Myths provide explanations for underlying patterns and help make sense of the world. Big data and analytics have developed a mythology rooted in underlying assumptions. Myths can also obscure reality and confuse rather than enlighten. They impede progress and misdirect our efforts.

We need to ignore these myths and think clearly about how organizations use data, which means understanding how people use information and make decisions. Analytics is not a wave that washes away everything that came before. It’s a wave that leaves new stuff alongside the old when the tide recedes. We need to think about how our efforts fit into that seemingly disordered larger picture.

Photo of Mark Madsen

Mark Madsen

Think Big Analytics

Mark Madsen is the global head of architecture at Think Big Analytics, where he is responsible for understanding, forecasting, and defining the analytics landscape and architecture. Previously, he was CEO of Third Nature, where he advised companies on data strategy and technology planning and vendors on product management. Mark has designed analysis, data collection, and data management infrastructure for companies worldwide.

Comments on this page are now closed.

Comments

Picture of Jaimey Walking Bear
Jaimey Walking Bear
02/02/2011 1:35am PST

@Elisabeth – Speaker presentation files and slides will be available via the conference homepage very soon! Look to the widget stack on strataconf.com

Picture of Elisabeth Robson
Elisabeth Robson
02/02/2011 1:29am PST

Where can we download the slides?

Sponsors

  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at syoung@oreilly.com

Download the Strata Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Strata Contacts