Barnes & Noble: Big Data Analytics Across “Bricks” and “Clicks” for Driving Competitive Advantage

Executive Summit
Location: Mission City B1
Average rating: ***..
(3.78, 9 ratings)

This presentation is part of the "Executive Summit":

Speaker Marc Parrish, Vice President of Direct Marketing, Barnes & Noble will address the business challenges encountered and solutions being implemented to make an established brick-and-mortar business (Barnes & Noble bookstores) relevant as the business and its customers evolve to different products and mediums. Issues he will touch upon in a 40-minute session will include:

How implementation of MapReduce/SQL has driven great efficiency within the organization

  • Efficiency gains with automation, faster analysis, and reduced efforts
  • Ability to receive query responses in seconds vs. hours and days has resulted in faster marketing campaign creation and deployment to the end user/customer

Integrating customer data from multiple channels for a single, “smart” view and consolidating nine Oracle database silos onto a single system with advance analytic capabilities

  • Mining customer data across three separate channels – retail stores, & Nook/iPad sales – to provide a comprehensive customer profile for the most targeted outreach
  • Leveraging applications within the database to provide qualitative and quantitative customer data for the most targeted offers and accurate measurement

MapReduce/SQL Ecosystem – how data findings are impacting the overall business model

  • The effect of cafes within bookstores on AOV
  • Impact of membership/loyalty program in different sales channels
  • Introduction of non-core items: i.e. toys in brick and mortar stores
Photo of Marc Parrish

Marc Parrish

Barnes & Noble

VP of Direct Marketing
Barnes & Noble

CEO and Co-Founder

VP Marketing
Jigsaw Data Corporation

VP Marketing
Capcom Entertainment

Director of eCommerce

Comments on this page are now closed.


02/12/2011 11:23am PST

It’s a great presentation. I got a lot of insights.Would it be possible to obtain the slide deck used for the presentation?


  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at

Download the Strata Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Strata Contacts