This presentation is part of the "Executive Summit":https://conferences.oreilly.com/strata/strata2011/public/schedule/detail/17165.
Speaker Marc Parrish, Vice President of Direct Marketing, Barnes & Noble will address the business challenges encountered and solutions being implemented to make an established brick-and-mortar business (Barnes & Noble bookstores) relevant as the business and its customers evolve to different products and mediums. Issues he will touch upon in a 40-minute session will include:
How implementation of MapReduce/SQL has driven great efficiency within the organization
Integrating customer data from multiple channels for a single, “smart” view and consolidating nine Oracle database silos onto a single system with advance analytic capabilities
MapReduce/SQL Ecosystem – how data findings are impacting the overall business model
VP of Direct Marketing
Barnes & Noble
CEO and Co-Founder
Jigsaw Data Corporation
Director of eCommerce
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