About Strata

Experience Strata | Who Should Attend | Program Committee

The Business of Data

Strata is a new conference from O'Reilly, focusing on the business and practice of data

Unprecedented computing power and connectivity are bringing new layers of experience to our lives: a change that brings both opportunity and the challenge of new technologies and skills. The future belongs to those who understand how to collect and use their data successfully.

Bringing together decision-makers, practitioners, and leading vendors from enterprise and the web, Strata will provide three days of training, breakout sessions, and plenary discussions, along with a Sponsor Pavilion showcasing the new data ecosystem.

Redefining computing for the Next Ten Years

It's not just about faster and cheaper. Data is changing the definition of computing, infusing new layers of experience and understanding into our lives. Data presents fresh opportunities, and the challenge of new technologies and skills.

From mobile to cloud and beyond, powerful and readily available computing resources are fueling an explosion in our ability to create, consume, process, and package information. New techniques in data processing enable us to transform and analyze at scale, and with unprecedented agility. The intersection of technology, math, and entertainment gives us new ways to visualize, experience, and interact with a world of information.

From big data to augmented reality and beyond, Strata will be at the center of the way computing is changing for practitioners, enterprises, and the individual.

Why You Should Attend

Strata will become the defining conference for the layered world of tomorrow.

  • Be the first to understand how you can leverage the promise of this huge change, and survive the resulting disruption
  • Find new ways to leverage your data assets across industries and disciplines
  • Learn how to take big data from science project to real business application
  • Understand the training, hiring, and career opportunities for data professionals
  • Meet face to face with other innovators and thought leaders

Experience Strata

  • Dozens of sessions that explore the latest advances, case studies, and best practices
  • Hands-on tutorials that go deep into the newest technical skills and applications
  • Inspired keynotes and plenary discussions from the leaders pushing new limits in the business of data
  • Networking opportunities with hundreds of other business leaders, data professionals, designers, and developers
  • A Sponsor Pavilion featuring the latest tools, projects, services, and products
  • A vibrant "hallway track" for attendees, speakers, journalists, and vendors to debate and discuss important issues
  • The Strata Startup Showcase, where we show you the latest companies entering the big data ecosystem
  • The Strata Science Fair, a hands-on gallery of the coolest toys and cutting-edge technologies
  • Fun evening events and receptions, lunchtime Birds of a Feather sessions, and more, giving you more face time with attendees and speakers

Who Should Attend

Strata is for data-driven decision makers, managers, and data practitioners, including

  • VPs or directors of marketing, analytics, or data warehousing
  • CIOs, CTOs, enterprise architects
  • Data scientists and analysts
  • Developers and database professionals
  • Product managers
  • Designers
  • Researchers and academics
  • Data-driven designers, journalists, and anthropologists
  • VCs and investors

Strata attendees have job titles including:
Bioinformatics scientist; Business Process Analyst; CEO, COO, Chief Architect, Chief Creative Officer, Chief Data Officer, Chief Data Scientist, CIO/CTO, Computational Information Designer, Data Architect, Mining Engineer, Modeling Manager, Ops Manager; Director of Analytics, Business Development, Core Engineering, Consumer Web Development, International Research, Predictive Analytics and Optimization, Product Planning; Enterprise Architect; Founder; Manager of IT Metrics, Product Development, Technology Innovation, Web Systems; Managing Director; Partner; President; Principal; Principal Analyst,Engineer, Staff Research Engineer; Product Architect; Quantitative Analyst; Quantitative User Experience Researcher; Research Engineer; Research Systems Analyst; Search Quality Analyst; Senior Analytic Scientist, Director, Information Architect, Product Manager, Research Systems Analyst, Software Engineer, Statistician, Systems Engineer, Technologist; Software Architect and Development Manager; Solutions Architect; Sr. Technical Manager - Data Warehouse; User Experience Product Manager; Venture Partner; Vice Presidents of Data Analytics, Business Intelligence, Numerics, Engineering, R&D, Platform, Business Development/Strategy, Marketing Analytics, and Product Development; and more.

Strata will bring together representatives from companies and organizations like:
Amazon, American Public Media, Analog Software, AOL, Apple, Artemis Financial Group, ATT Interactive, Bioanalytical Computing, Booz Allen Hamilton, California Watch, Canon, Capital IQ, CareerBuilder.com, Carfax, Center for Investigative Reporting, Chevron, Cisco Systems, Clear Capital, DataRaker, EMC, Factual, Federal Reserve Board, Gartner, Google, Greylock Partners, Groupon, IBM, Macmillan, McLaren Applied Technologies, Merck & Co., Microsoft, Motorola Mobility, National Instruments Corporation, Netflix, New Scientist, Nokia, Oracle, Orange Labs, Orbitz Worldwide, PatientsLikeMe, Public Library of Sciences, Quest Software, Qwest, Raytheon/JPL, Sephora, Shopzilla, Starcom Worldwide, Survey Sampling International, SVB Financial Group, Thomson Reuters, TIS R&D Center, Trident Capital, U.C. Berkeley, UCLA, Universal Pictures International, Venrock, Weather Trends International, Webster Clay, Wells Fargo, and more.

Program Committee

Program Chairs

Edd Dumbill Edd Dumbill
is program chair for Strata and the O'Reilly Open Source Convention. A technologist and writer, he also leads the design and implementation of conference software at O'Reilly. Edd was the editor of XML.com for many years, and program chair for the XML Europe and XTech conferences.

Alistair Croll Alistair Croll
is the Founder of Bitcurrent, a research firm focused on cloud computing. He is also a principal at startup accelerator Rednod and incubator Year One Labs; an advisor to various technology venture firms; an executive at CloudOps; the founder of the Bitnorth conference; the founder of the Human 2.0 blog on emerging technologies; and a board member of Visible Government.

Prior to Bitcurrent, Alistair co-founded web performance management firm Coradiant, as well as Networkshop, the analyst firm from which Coradiant was created. He has also worked as a product manager for 3Com Corporation, Primary Access, and Eicon Technology.

Alistair is a frequent contributor to a range of technology publications. He has taught at industry conferences such as Web 2.0 Expo, IGT, Interop, Structure, Enterprise 2.0, Velocity, Mesh, and eMetrics. He is also a contributor to Web OperationsI (2010, O'Reilly), the co-author of Complete Web Monitoring (2009, O'Reilly) and co-author of Managing Bandwidth: Deploying QOS in Enterprise Networks (1999, Prentice-Hall).

Committee Members

  • Nancy Abila, O'Reilly
  • Joe Adler, LinkedIn
  • Dave Beckett, Digg
  • Rob Bodkin, Think Big Analytics
  • Carla Borsoi, AOL
  • Amber Case, Case Organic
  • Brian Dolan, Discovix
  • Mike Driscoll, Dataspora
  • Kellan Elliott-McCrea, Etsy
  • David Fallside, IBM
  • Jonathan Gray, Facebook
  • Nick Grossman, OpenPlans
  • Jeff Hammerbacher, Cloudera
  • Tom Hughes-Croucher, Yahoo!
  • Paul Kedrosky, Kauffman Foundation
  • Florian Leibert, Twitter
  • Maribel Lopez, Lopez Research
  • Mike Loukides, O'Reilly
  • Roger Magoulas, O'Reilly
  • Hilary Mason, Bit.ly
  • Abhishek Mehta, Bank of America
  • Sarah Novotny, Blue Gecko
  • DJ Patil, LinkedIn
  • Eric Rodenbeck, Stamen
  • Toby Segaran, Google
  • Rebecca Shapley, Google
  • Pete Skomoroch, LinkedIn
  • Julie Steele, O'Reilly
  • Bradford Stephens, Drawn to Scale
  • Andrew Vande Moere, Infosthetics
  • Simon Wardley, LEF (Leading Edge Forum)
  • Matt Webb, BERG
  • Chris Wensel, Concurrent


  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at syoung@oreilly.com

Download the Strata Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Strata Contacts