Strata 2011 Call for Participation

Call closed 11:59pm 09/30/2010 PDT.

The Business of Data

We believe that humanity is on the verge of a revolution. We’ve moved beyond the web of pages and the Internet of people. Soon, we’ll take ubiquitous data for granted. Our every glance will be augmented; our every purchase shared and analyzed. Big data, available to everyone, in compelling, convincing interfaces will change the very nature of how we think. It will unseat and launch entire industries, hold governments accountable, and empower society.

There’s an industrial revolution of data coming. The power of data will change us as surely as the power of steam did a century ago.

Today, much of the innovation happens in labs and research organizations. But that’s changing: interactive interfaces, augmented reality, and computing from anywhere are now commonplace. We mine petabytes of data every time we search; filter millions of messages whenever we look at Twitter. As these technologies are applied to business and government, they’ll redefine what’s possible. Organizations that embrace this stratified, augmented world will thrive; those that ignore it do so at their peril.

This is what the O’Reilly Strata Conference explores: the change brought to technology and business by data science, pervasive computing, and new interfaces.

We are inviting proposals for presentations from practitioners, business leaders, analysts, designers, ethicists, and developers. We’re interested in success stories, best practices, failures, cautionary tales, and future developments. We want to hear stories and innovation from the worlds of the web, media, retail, telecoms, government, finance, and more.

If you have a compelling story to tell, you are invited to submit a proposal now to speak at Strata. Read tips for submitting a proposal.

Strata will be held February 1-3, 2011 in Santa Clara, CA.

Suggested Topics

Proposals are invited on, but not limited to, the following topics.


  • Distributed data processing: map/reduce, etc.
  • Real time data processing and analytics
  • Tools and techniques
  • Crowdsourcing
  • Data acquisition and cleaning
  • Data distribution and markets
  • Data science best practice
  • Analytics
  • Search
  • Machine learning
  • Cloud platforms and infrastructure
  • Understanding complex data


  • From research to product
  • Data protection, privacy and policy
  • Becoming a data-driven organization
  • Training, recruitment, and management for data
  • Changing role of business intelligence
  • Cautionary tales


  • Dashboards
  • Mobile strategy, applications & futures
  • Visualization and design principles
  • Augmented reality and immersive interfaces
  • Connectivity and wireless

Required Information

  • Proposed title
  • Overview and extended descriptions of the presentation: main idea, subtopics, conclusion
  • Suggested tags
  • Suggested track
  • Speaker(s): expertise and summary biography

Presentation Types

  • 3 hour tutorial
  • 6 hour tutorial
  • 40 minute session
  • 40 minute panel discussion

If you are submitting a tutorial proposal, please bear in mind tutorials should be focused on practical topics with broad appeal.

Limited speaking opportunities are also available through conference sponsorship. Contact Susan Young at (707) 827-7148 or for more information.

Tips for Submitting a Proposal

Help us understand why your presentation is the right one for Strata.

Please keep in mind that this event is by and for professionals. Our participants expect that all presentations and supporting materials will be respectful, inclusive, and "safe for work."

  • Be authentic! Your peers need original presentation ideas that focus real-world scenarios, relevant examples, and knowledge transfer
  • Give your proposal a simple and straightforward title. Clever or inappropriate titles make it harder for people to figure out what you’re really talking about
  • Include as much detail about the planned presentation as possible. The longer the talk you’re proposing, the more detail you should provide
  • If you are proposing a panel, tell us who else would be on it
  • Keep proposals free of marketing and sales
  • If you are not the speaker, provide the contact information of the person you’re suggesting. We tend to ignore proposals submitted by agencies unless we can reach the suggested participant directly. Improve the proposal’s chances of being accepted by working closely with the presenter(s) to write a jargon-free proposal that contains clear value for attendees
  • Keep the audience in mind: they’re professional, and already pretty smart
  • Context is important. If your presentation is about something truly ground-breaking, it will be helpful to the reviewers if you describe it in terms of things that attendees might already know of
  • Limit the scope of the talk: in 40 minutes, you won’t be able to cover Everything about Widget Framework X. Instead, pick a useful aspect, or a particular technique, or walk through a simple program
  • Explain why people will want to attend: is your topic gaining traction? Is it critical to modern business? Will attendees learn how to use it, program it, or just what it is?
  • Repeated talks from the conference circuit are less likely to be appealing. The conference has a limited number of slots, and if attendees can see the same talk somewhere else, why should they come see you at this one? If you speak at a lot of events, be sure to note why this presentation is different
  • Don’t assume that your company’s name buys you credibility. If you’re talking about something important that you have specific knowledge of because of what your company does, spell that out in the description
  • Let us know in your proposal notes whether you can give all the talks you submitted proposals for
  • Does your presentation have the participation of a woman, person of color, or member of another group often underrepresented at tech conferences? Diversity is one of the factors we seriously consider when reviewing proposals as we seek to broaden our speaker roster

We welcome sessions for attendees with a variety of skill levels. Consider proposing a number of different skill-level sessions, and please indicate the experience and knowledge level of the audience that you are targeting: novice, intermediate, or expert.

Important Dates

The submission deadline for all proposals is September 28, 2010.
Early registration opens in October 2010.
Standard registration begins December 2010.

Submit a proposal now!


  • Thomson Reuters
  • EMC Data Computing Division
  • EnterpriseDB
  • Microsoft
  • Gnip
  • Rackspace Hosting
  • IBM
  • Windows Azure MarketPlace DataMarket
  • Amazon Mechanical Turk
  • Amazon Web Services
  • Aster Data
  • Cloudera
  • Clustrix
  • DataStax, Inc. (formerly Riptano, Inc.)
  • Digital Reasoning Systems
  • Heritage Provider Network
  • Impetus
  • Jaspersoft
  • Karmasphere
  • LinkedIn
  • MarkLogic
  • Pentaho
  • Pervasive
  • Revolution Analytics
  • Splunk
  • Urban Mapping
  • Wolfram|Alpha
  • Esri
  • ParAccel
  • Tableau Software

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Susan Young at

Download the Strata Sponsor/Exhibitor Prospectus

Contact Us

View a complete list of Strata Contacts