Presented By O'Reilly and Cloudera
Make Data Work
Dec 4–5, 2017: Training
Dec 5–7, 2017: Tutorials & Conference

Leandro Andrade
Director of Analytics / CDO, Dotz


11:30am12:00pm Tuesday, December 5, 2017
Data case studies
Location: 323
Neil Hirano (Dotz), Leandro Andrade (Dotz)
Average rating: ****.
(4.00, 2 ratings)
Alex Chade shares how Dotz used a coalition loyalty program to successfully collect transactional data (down to the SKU level) from its tens of millions of members across a number of segments, including grocery, gas, pharma, apparel, electronics, CPGs, insurance, and credit cards, and did so mostly in the physical world. Read more.