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Make Data Work
Dec 4–5, 2017: Training
Dec 5–7, 2017: Tutorials & Conference
Alexandre Chade

Alexandre Chade
Founder and Executive Chairman, Dotz


Alexandre Chade is founder and executive chairman at Dotz, the largest coalition loyalty program in Latin America, with more than 25 million members and 200+ affiliated companies. Alex is a serial entrepreneur. Previously, he founded, developed, and sold or IPOed a number of companies in telecommunications, media, entertainment, tourism, real estate, and loyalty. He has also founded and presides over a range of NGOs in Brazil and abroad. Alex holds law and business degrees, undertaken in part through graduate and extension courses at MIT, Harvard, and other schools.


11:30am12:00pm Tuesday, December 5, 2017
Data case studies
Location: 323 Level: Intermediate
Alex Chade shares how Dotz used a coalition loyalty program to successfully collect transactional data (down to the SKU level) from its tens of millions of members across a number of segments, including grocery, gas, pharma, apparel, electronics, CPGs, insurance, and credit cards, and did so mostly in the physical world. Read more.