Companies have been capturing and analyzing data with sophisticated tools for a long time. In recent years, though, two forces have combined to change what’s possible: we can collect and store vastly more data than ever before, and we have powerful new capabilities, like machine learning, to analyze it.
Companies that do this well benefit in many ways. Mick Hollison shares examples of real-world machine learning applications, explaining how they matter to business. Mick also explores a variety of challenges in putting these capabilities into production—the speed with with technology is moving, cloud versus in-data-center consumption, security and regulatory compliance, and skills and agility in getting data and answers into the right hands—and outlines proven ways to meet them.
Mick Hollison is chief marketing officer at Cloudera, where he leads the company’s worldwide marketing efforts, including advertising, brand, communications, demand, partner, solutions, and web. Mick has had a successful 25-year career in enterprise and cloud software. Previously, he was CMO of sales acceleration at machine learning company InsideSales.com, where, under his leadership, the company pioneered a shift to data-driven marketing and sales that has served as a model for organizations around the globe; was global vice president of marketing and strategy at Citrix, where he led the company’s push into the high-growth desktop virtualization market; managed executive marketing at Microsoft; and held numerous leadership positions at IBM Software. Mick is an advisory board member for InsideSales and a contributing author to Inc.com. He is also an accomplished public speaker who has shared his insightful messages about the business impact of technology with audiences around the world. Mick holds a BS in management from the Georgia Institute of Technology.
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