Once everything is connected, simple things around us will come alive, and everything will be smarter—or at least, that’s the plan. The truth is that the IoT ecosystem is rather complex, and its utility to industries is still being figured out. Are we focusing too much on the gadgets rather than what it is more important: the analytics behind it? Are we ranking IoT priorities properly, or are we just getting carried by a hot trend? Carme Artigas explains why companies need an IoT strategy based on data analytics to create value for business.
Carme Artigas is the founder and CEO of Synergic Partners, a strategic and technological consulting firm specializing in big data and data science (acquired by Telefónica in 2015). She has more than 20 years of extensive expertise in the telecommunications and IT fields and has held several executive roles in both private companies and governmental institutions. Carme is a member of the Innovation Board of CEOE and the Industry Affiliate Partners at Columbia University’s Data Science Institute. An in-demand speaker on big data, she has given talks at several international forums, including Strata Data Conference, and collaborates as a professor in various master’s programs on new technologies, big data, and innovation. Carme was recently recognized as the only Spanish woman among the 30 most influential women in business by Insight Success. She holds an MS in chemical engineering, an MBA from Ramon Llull University in Barcelona, and an executive degree in venture capital from UC Berkeley’s Haas School of Business.
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