Presented By O'Reilly and Cloudera
Make Data Work
Dec 4–5, 2017: Training
Dec 5–7, 2017: Tutorials & Conference

The art of data storytelling

Isaac Reyes (DataSeer)
12:05pm12:45pm Wednesday, December 6, 2017
Average rating: ****.
(4.50, 2 ratings)

Who is this presentation for?

  • Anyone who creates charts

Prerequisite knowledge

  • A working knowledge of one of the following visualization packages: Excel, Tableau, Power BI, Qlik, R, Python, or d3.js

What you'll learn

  • Explore data storytelling best practices


Forbes magazine calls data storytelling “the essential data science skill everyone needs”—and with good reason. Well-told data stories are change drivers within the modern organization. But how do we find the most important insights in our business data and communicate them in a compelling way?

Isaac Reyes explores the art and science of data storytelling, covering the essential elements of a good data story, chart design and why it matters, the Gestalt principals of visual perception and how they can be used to tell better stories with data, and how to make over a poor visualization.

Photo of Isaac Reyes

Isaac Reyes


Isaac Reyes is a principal at DataSeer, where he leads a team that delivers in-house training courses in data storytelling, predictive analytics, and machine learning to companies such as Cisco, Ericsson, Hewlett Packard, and Pfizer. A data scientist, trainer and TEDx speaker who lives, breathes and dreams data, previously, Isaac lectured in statistical theory at the Australian National University and worked as a data scientist in the private sector.