It’s no secret that there is an overload of data in today’s world, often impeding the decision-making process for many brands. And analytics without decisions is a waste of the resources used to acquire these programs, as well as a missed opportunity for ROI, innovation, and transformation. To communicate high-value, data-driven insights, analysts need stories, but data storytelling is difficult. Lisa Collins demonstrates how to build a compelling story with the right blend of narrative, data, and visualization.
Lisa Collins is a principal consultant for Adobe’s Marketing Cloud, where she provides strategic consulting advice in the areas of digital analytics, transformation, strategy, marketing, business measurement, and data-driven maturity. Over the last decade, Lisa has worked with a wide range of customers across APAC and EMEA and a diverse range of industries from finance through to retail, media, telecommunications, and travel.
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