Presented By O'Reilly and Cloudera
December 5-6, 2016: Training
December 6–8, 2016: Tutorials & Conference
Singapore

Data storytelling: Craft meaningful stories that drive action

Lisa Collins (Adobe)
1:45pm–2:25pm Thursday, December 8, 2016
Location: 310/311
Average rating: *****
(5.00, 3 ratings)

What you'll learn

  • Understand how to build a compelling story with the right blend of narrative, data, and visualization

Description

It’s no secret that there is an overload of data in today’s world, often impeding the decision-making process for many brands. And analytics without decisions is a waste of the resources used to acquire these programs, as well as a missed opportunity for ROI, innovation, and transformation. To communicate high-value, data-driven insights, analysts need stories, but data storytelling is difficult. Lisa Collins demonstrates how to build a compelling story with the right blend of narrative, data, and visualization.

Photo of Lisa Collins

Lisa Collins

Adobe

Lisa Collins is a principal consultant for Adobe’s Marketing Cloud, where she provides strategic consulting advice in the areas of digital analytics, transformation, strategy, marketing, business measurement, and data-driven maturity. Over the last decade, Lisa has worked with a wide range of customers across APAC and EMEA and a diverse range of industries from finance through to retail, media, telecommunications, and travel.