People no longer communicate online simply via written content—they upload and share billions of photos every day. For organizations, this can be both exciting and terrifying because up to 80% of images that include one or more logos do not directly refer to the brand with associated text. As a result, organizations are missing the content and meaning of images and are unable to act on the opportunities or risks they present. Susan Etlinger lays out the market opportunities, challenges, and use cases for image intelligence and offers recommendations for organizations that wish to unlock the predictive potential of visual content.
Susan Etlinger is an industry analyst at Altimeter. Her research focuses on the impact of artificial intelligence, data, and advanced technologies on business and culture and is used in university curricula around the world. Susan’s TED Talk, “What do we do with all this big data?,” has been translated into 25 languages and has been viewed more than 1.2 million times. She’s a sought-after keynote speaker and has been quoted in such media outlets as the Wall Street Journal, the BBC, and the New York Times.
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