The interconnected world presents unprecedented opportunities to gain new insights on behavior, both human and nonhuman alike, ranging from customers changing their lifestyle patterns to industrial equipment steadily trending toward a catastrophic failure situation. However, it also poses unprecedented challenges to how organizations can effectively act on these moments of opportunities in real time—which might range from minutes after recognizing a lifestyle change and prioritizing offers and promotions to exploit it to the mere microseconds companies have to take preventative action on expensive industrial equipment from certain failure that would have cost the organization millions of dollars in downtime.
Michael O’Connell and San Zaw share real-world case studies demonstrating how real-time analytics solves these challenges. Case studies include:
Michael O’Connell is the chief analytics officer at TIBCO Software, where he develops analytic solutions across a number of industries, including financial services, energy, life sciences, consumer goods and retail, and telco, media, and networks. Michael has been working on statistical software applications for the past 20 years and has published more than 50 papers and several software packages on statistical methods. Michael holds a PhD in statistics from North Carolina State University, where he is an adjunct professor of statistics.
San Zaw is the head of pre-sales in Asia for TIBCO. Based in Singapore, San leads the regional solutions consultant team and is responsible for business growth in the pre-sales organization in this region. He is a practitioner in contextual mobility and digital services and works with Asia’s leading financial services institutions and communications service providers to implement game-changing solutions and deliver differentiated customer experiences. A seasoned veteran in the telecommunications industry, San is a regular speaker and thought leader at financial and mobility innovation circles. His interests include helping enterprises monetize on their social ecosystem, exposing businesses to the API economy, and advocating self-service platforms for merchants and small business owners. San brings along several years of experience in the field of infocomm technology and built a track record in solving complex business challenges for enterprises ranging from transportation and logistics, healthcare, and gaming to defense and statutory bodies. During his career at TIBCO, he has helped spearhead the development of the business in the emerging markets.
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