Big data and data science have great potential for accelerating business, but how do you reconcile the business opportunity with the sea of possible technical solutions? Fundamentally, data should serve the strategic imperatives of a business—those key strategic aspirations that define the future vision for an organization. A data strategy should guide your organization in two key areas—what actions your business should take to get started with data and where to start to realize the most value.
John Akred and Scott Kurth explain how to create a modern data strategy to power data-driven business.
With over 15 years in advanced analytical applications and architecture, John Akred is dedicated to helping organizations become more data driven. As CTO of Silicon Valley Data Science, John combines deep expertise in analytics and data science with business acumen and dynamic engineering leadership.
Scott Kurth is the vice president of client solutions at Silicon Valley Data Science, where he helps clients define and execute the strategies and data architectures that enable differentiated business growth. Building on 20 years of experience making emerging technologies relevant to enterprises, he has advised clients on the impact of technological change, typically working with CIOs, CTOs, and heads of business. Scott has helped clients drive global technology strategy, conduct prioritization of technology investments, shape alliance strategy based on technology, and build solutions for their businesses. Previously, Scott was director of the Data Insights R&D practice within the Accenture Technology Labs, where he led a team focused on employing emerging technologies to discover the insight contained in data and effectively bring that insight to bear on business processes to enable new and better outcomes and even entire new business models, and led the creation of Accenture’s annual analysis of emerging technology trends impacting the future of IT, Technology Vision, where he was responsible for tracking emerging technologies, analyzing their transformational potential, and using it to influence technology strategy for both Accenture and its clients.
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