While the value of data and its role in informing decisions and communications is well known, the true meaning is often lost or incorrectly interpreted without appropriate data visualizations that provide context and accurate representation of the underlying numbers. This is why designing data visualizations presents unique and interesting challenges, such as how to deliver important information in a forthright, clear format, how to make the visuals engaging, and how to tell a compelling story that connects with your audience.
Julie Rodriguez and Piotr Kaczmarek provide a fresh take on data visualizations with an extensive set of case studies that contrast traditional uses of charts with new methods that provide more effective representations of the data to produce greater insights. Consider the ideas as an expanded set of design patterns that you can use to meaningfully display the data to show and explain more than the standard charts.
Julie Rodriguez is vice president of product management and user experience at Eagle Investment Systems. An experience designer focusing on user research, analysis, and design for complex systems, Julie has patented her work in data visualizations for MATLAB and publishes industry articles on user experience and data analysis and visualization. She is the coauthor of Visualizing Financial Data, a book about visualization techniques and design principles that includes over 250 visuals depicting quantitative data.
Piotr Kaczmarek is an information designer with over 20 years of experience in qualitative and quantitative data visualization, presented in formats ranging from print and digital displays to interactive animations. He is the coauthor of Visualizing Financial Data, a book about visualization techniques and design principles that includes over 250 visuals depicting quantitative data.
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