DataSpark builds software platforms and data science engines that make sense of the interconnected world of digital devices and their 200M+ users across Singapore, Australia, Indonesia, and Thailand, applying data science methodologies and techniques, including data mining and machine learning, to make discoveries about the interactions between users and their ever-increasing number of devices, from mobile phones to tablets to TV set-top boxes and broadband devices.
In line with the increase in global infrastructure spending, last year, the Singapore government announced a 50% jump in budget to S$30B to build infrastructure, including for Changi Airport’s new Terminal 5 and improvements to public transport and housing. Shao Wei Ying highlights how DataSpark’s software helps government agencies to understand commuters’ travel patterns. Anonymized and aggregated cellular data is used to analyze MRT trips and report on the number of people on station platforms, flows of people transferring between lines at MRT interchanges, and the expected travel time for each possible route within the network. This information can be used to calculate train frequencies to minimize waiting time during peak hours, determine the direction of station escalators to facilitate commuter movement, and make other critical operational and investment decisions.
Shao Wei also explains how this software provides hyperlocal insights about footfall activities at various centers of economic activity, including retail malls, convention centers and hotels, and large-scale tourism events (F1, SEA games, and other national events). The footfall volume and dwelling time at these events, as well as the profile of the visitors, are important indicators of the economic success of these places and events. Shao Wei concludes by discussing how the real-time insights from DataSpark’s software are being used. By knowing how crowds build up and disperse and detect anomalies in people flows, public authorities can better marshal ground resources to ensure public safety.
Shao Wei Ying is the COO of DataSpark, where he is responsible for leading efforts to harness the big data insights from telco networks using advanced geospatial analytics and producing deep profiling insights for enterprises and government agencies. Shao Wei is currently involved in expanding DataSpark services regionally from its Singapore base.
©2016, O'Reilly Media, Inc. • (800) 889-8969 or (707) 827-7019 • Monday-Friday 7:30am-5pm PT • All trademarks and registered trademarks appearing on oreilly.com are the property of their respective owners. • firstname.lastname@example.org
Apache Hadoop, Hadoop, Apache Spark, Spark, and Apache are either registered trademarks or trademarks of the Apache Software Foundation in the United States and/or other countries, and are used with permission. The Apache Software Foundation has no affiliation with and does not endorse, or review the materials provided at this event, which is managed by O'Reilly Media and/or Cloudera.