Translating streaming, real-time telecommunications data into actionable analytics products remains a challenging task. From a technical standpoint, the volume of generated data, the complexity of models, and the need to deliver insights at near real time demands a carefully designed big data architecture. Beyond the technical requirements, you must also address the challenge of delivering actionable insights to customers while protecting the privacy of personal data.
SmartHub, the analytics division in StarHub, has built and delivered telco analytics products to its customers across various industry verticals that range from the Singapore government to retail mall owners. Boon Siew Seah explores SmartHub’s past successes and failures building telco analytics products for its customers and shares the big data technologies behind its two API-based telco analytics products: Grid360 (geolocation analytics) and C360 (consumer insights). Grid360 delivers streaming geolocation insights derived through StarHub’s streaming and nonstreaming telecommunications data; C360 builds consumer demographic, psychometric, and behavioral profiles based on telecommunications data insights.
Boon Siew Seah is the head of data engineering and innovation at SmartHub (part of StarHub Ltd.), where he is responsible for driving data innovation through telco data and big data technologies to deliver unique telco analytics products. Prior to joining StarHub, Boon Siew was the data science guild lead in the Data Science division of Infocomm Development Authority (IDA) in Singapore.
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